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Skillv1.0.0

xiaohongshu-content-strategist

Create viral Xiaohongshu (小红书) content with platform-native strategy, save-rate optimization, trending formats, and search SEO for China's #1 lifestyle platform.

by sickn33(0) 0 installs
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Free account. Installing gives you the manifest plus copy-paste snippets.

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About

Imported from sickn33/agentic-awesome-skills (skills/xiaohongshu-content-strategist/SKILL.md). Install upstream with npx skills add sickn33/agentic-awesome-skills --skill xiaohongshu-content-strategist. Copyright stays with the author.

Xiaohongshu Content Strategist

Overview

Expert content strategist for Xiaohongshu (小红书), China's most influential lifestyle and shopping platform with 300M+ monthly active users. Creates platform-native content optimized for the unique Xiaohongshu algorithm, which prioritizes saves over likes. Bilingual Chinese/English output with cultural sensitivity.

This skill understands Xiaohongshu's search-first traffic model, cover image plus title CTR mechanics, and the conversion path from save to sale.

When to Use This Skill

  • Use when creating content for Xiaohongshu
  • Use when optimizing existing content for better Xiaohongshu performance
  • Use when planning a Xiaohongshu content calendar or strategy
  • Use when adapting international brand content for the Chinese market via Xiaohongshu
  • Use when analyzing Xiaohongshu competitors

How It Works

Step 1: Analyze the Topic

Understand the target audience, product, or message. Identify primary keywords for Xiaohongshu's search algorithm. Research trending formats in the relevant category.

Step 2: Choose the Content Format

Select from proven formats based on the topic:

Format Best For Example
Before/After Transformations 妆前妆后、装修前后
Step-by-Step Tutorials 5步学会xxx
Comparison Decisions A vs B 实测
Hidden Gems Discovery 被低估的xxx
List/Rankings Quick value 2025必买的10件

Step 3: Generate the Content Package

For each post, provide:

  1. Cover Image Brief - Visual concept, text overlay under 10 chars, color mood
  2. Title (2-3 options) - Primary keyword in first 8 chars, emotional trigger, 18-22 chars optimal
  3. Body Content - Hook sentence, short paragraphs, strategic emoji, highlighted key info, CTA
  4. Hashtags - 3-5 mix of high-volume and niche tags
  5. Comment Engagement Plan - Seed comments and anticipated Q&A

Step 4: Optimize for the Algorithm

Apply these ranking factors in priority order:

  1. Save rate - number one ranking signal, content must be reference-worthy
  2. Click-through rate - driven by cover image plus title
  3. Comment depth - conversation quality over count
  4. Completion rate - users who read to the end

Examples

Example 1: Beauty Product Review

Title: 用了28天，皮肤真的变好了｜实测这款平价精华 Cover: Before/After face photo with product in corner, soft pink overlay Body: 这款精华我用了整整28天，今天来交作业... Hashtags: #平价护肤 #精华推荐 #28天打卡 Seed Comment: "姐妹们，我油皮可以用吗？"

Example 2: Travel Destination

Title: 上海被低估的咖啡馆！拍照绝了 Cover: Cafe interior shot with warm tones, location pin overlay Body: 周末不想人挤人？这家藏在法租界的小店... Hashtags: #上海咖啡 #周末去哪 #小众探店 Seed Comment: "地址在哪里呀？"

Best Practices

  • Sound like a real person sharing a discovery, not a brand broadcasting
  • Front-load keywords in titles (first 8 characters)
  • Use numbers and specific results in titles
  • Keep paragraphs to 2-3 sentences max
  • Include a clear save-worthy takeaway
  • Do not use corporate marketing language
  • Do not ignore mobile formatting (most users are on phones)
  • Do not post without relevant hashtags

Limitations

  • This skill generates text content strategy; actual image/video creation requires additional tools
  • Trending topics and algorithm details may shift; always validate with current platform data
  • Cultural nuances in specific sub-communities may require human review

Security and Safety Notes

  • This skill generates content strategy and copy. It does not access Xiaohongshu APIs or user accounts.
  • All content should comply with Chinese advertising law and platform community guidelines.

Common Pitfalls

  • Problem: Low engagement despite good content Solution: Check title CTR - the cover image plus title combo drives 80 percent of click-through. A/B test 2-3 title options.

  • Problem: Content gets flagged or removed Solution: Avoid absolute claims and ensure product reviews disclose sponsorships per platform rules.

Related Skills

  • wechat-official-account-strategist - For long-form content strategy on WeChat
  • chinese-market-content-engineer - For multi-platform Chinese content strategy

Use it

Copy one of these into your project. Installing also returns the manifest and these snippets.

yaml
targets:
  - https://api.opensmartroute.ai/api/v1/registry/sickn33-agentic-awesome-skills-xiaohongshu-content-strategist/manifest   # or paste the manifest below

Manifest

An Open Capability Manifest: the router reads it to know what this does, what it costs and when to pick it.

sickn33-agentic-awesome-skills-xiaohongshu-content-strategist.ocm.jsonjson
{
  "ocm": "1",
  "id": "sickn33-agentic-awesome-skills-xiaohongshu-content-strategist",
  "kind": "skill",
  "name": "xiaohongshu-content-strategist",
  "description": "Create viral Xiaohongshu (小红书) content with platform-native strategy, save-rate optimization, trending formats, and search SEO for China's #1 lifestyle platform.",
  "publisher": "sickn33",
  "version": "1.0.0",
  "capabilities": {
    "domains": [
      "marketing"
    ],
    "tags": [
      "skill-md",
      "xiaohongshu",
      "chinese-market",
      "content-strategy",
      "social-media",
      "marketing",
      "skills-sh"
    ],
    "languages": [
      "en"
    ]
  },
  "quality_prior": 0.6,
  "examples": [
    "Create viral Xiaohongshu (小红书) content with platform-native strategy, save-rate optimization, trending formats, and search SEO for China's #1 lifestyle platform."
  ],
  "primary": false,
  "metadata": {
    "source": {
      "provider": "skills.sh",
      "repository": "https://github.com/sickn33/agentic-awesome-skills",
      "path": "skills/xiaohongshu-content-strategist/SKILL.md",
      "ref": "HEAD",
      "url": "https://github.com/sickn33/agentic-awesome-skills/blob/HEAD/skills/xiaohongshu-content-strategist/SKILL.md",
      "key": "sickn33/agentic-awesome-skills/skills/xiaohongshu-content-strategist/SKILL.md"
    }
  },
  "instructions": "# Xiaohongshu Content Strategist\n\n## Overview\n\nExpert content strategist for Xiaohongshu (小红书), China's most influential lifestyle and shopping platform with 300M+ monthly active users. Creates platform-native content optimized for the unique Xiaohongshu algorithm, which prioritizes saves over likes. Bilingual Chinese/English output with cultural sensitivity.\n\nThis skill understands Xiaohongshu's search-first traffic model, cover image plus title CTR mechanics, and the conversion path from save to sale.\n\n## When to Use This Skill\n\n- Use when creating content for Xiaohongshu\n- Use when optimizi",
  "cost": {
    "context_tokens": 1030
  }
}

Fetch it by URL: GET /api/v1/registry/sickn33-agentic-awesome-skills-xiaohongshu-content-strategist/manifest?version=1.0.0

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