About

Imported from sanchahous/ai-today-brief (.agents/skills/content-gap-analysis/SKILL.md). Install upstream with npx skills add sanchahous/ai-today-brief --skill content-gap-analysis. Copyright stays with the author (Apache-2.0).

Content Gap Analysis

Name: content-gap-analysis
Author: sanchahous

Identifies content opportunities by comparing your site against competitors and scoring the gaps worth closing first.

Quick Start

Find content gaps between my site [URL] and [competitor URLs]

What content am I missing compared to my top 3 competitors?

Skill Contract

Expected output: a prioritized gap brief plus the standard handoff summary for memory/research/.

Reads: goals, market inputs, tool data, and prior strategy from CLAUDE.md and the shared State Model when available.
Writes: a user-facing analysis and reusable summary.
Promotes: durable keyword priorities, competitor facts, and pending strategy decisions to memory/hot-cache.md, memory/open-loops.md, and memory/research/.
Primary next skill: seo-content-writer when the prioritized gap list is approved.

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

Optional integrations: ~~SEO tool, ~~search console, ~~analytics, ~~AI monitor. Without tools, ask for site URL, content inventory, competitor URLs, and business goals. See CONNECTORS.md.

Instructions

When a user requests content gap analysis:

Define Analysis Scope — confirm your site, competitors, topic focus, content types, audience, and business goals.
Audit Your Existing Content — map indexed pages, content types, topic clusters, winners, and weaknesses.
Analyze Competitor Content — compare content volume, traffic, type mix, topic coverage, and unique assets.
Identify Keyword Gaps — group gaps into High Priority, Quick Wins, and Long-term based on volume, difficulty, and relevance.
Map Topic Gaps — compare topic-cluster coverage and recommend pillar / cluster approaches for missing themes.
Identify Content Format Gaps — compare guides, tutorials, comparisons, case studies, tools, templates, video, and research.
Analyze GEO / AI Gaps — identify missing Q&A, definition, and comparison content that competitors get cited for.
Map to Audience Journey — compare Awareness, Consideration, Decision, and Retention coverage.
Prioritize and Create Action Plan — deliver an Executive Summary, Prioritized Gap List (Quick Wins / Strategic Builds / Long-term), Content Calendar, and Success Metrics.

Reference: See references/analysis-templates.md for the compact templates used in each step.

Example

See references/example-report.md for a full SaaS marketing sample.

Advanced Analysis

Competitive Cluster Comparison

Compare our topic cluster coverage for [topic] vs top 5 competitors

Temporal Gap Analysis

What content have competitors published in the last 6 months that we haven't covered?

Intent-Based Gaps

Find gaps in our [commercial/informational] intent content

Tips for Success

Focus on actionable gaps, respect execution constraints, and include GEO opportunities instead of only traditional search gaps.

Save Results

After delivering, offer to save memory/research/content-gap-analysis/YYYY-MM-DD-<topic>.md and promote durable conclusions to memory/hot-cache.md.

Reference Materials

Analysis Templates — Gap-analysis templates
Gap Analysis Frameworks — Audit and prioritization frameworks
Example Report — Worked sample

Next Best Skill

Primary: seo-content-writer.

Use it

Copy one of these into your project. Installing also returns the manifest and these snippets.

yaml

targets:
  - https://api.opensmartroute.ai/api/v1/registry/sanchahous-ai-today-brief-content-gap-analysis/manifest   # or paste the manifest below

Manifest

An Open Capability Manifest: the router reads it to know what this does, what it costs and when to pick it.

sanchahous-ai-today-brief-content-gap-analysis.ocm.jsonjson

{
  "ocm": "1",
  "id": "sanchahous-ai-today-brief-content-gap-analysis",
  "kind": "skill",
  "name": "content-gap-analysis",
  "description": "Use when the user asks to \"find content gaps\"; maps competitor topics, missing keywords, and editorial calendar opportunities. 内容缺口/选题规划",
  "publisher": "sanchahous",
  "version": "1.0.0",
  "capabilities": {
    "domains": [
      "general"
    ],
    "tags": [
      "skill-md",
      "seo",
      "geo",
      "content-gaps",
      "topic-analysis",
      "content-strategy",
      "editorial-calendar",
      "competitive-gap",
      "content-opportunities",
      "brechas-contenido"
    ],
    "languages": [
      "en"
    ]
  },
  "quality_prior": 0.6,
  "examples": [
    "Use when the user asks to \"find content gaps\"; maps competitor topics, missing keywords, and editorial calendar opportunities. 内容缺口/选题规划"
  ],
  "primary": false,
  "metadata": {
    "source": {
      "provider": "github",
      "repository": "https://github.com/sanchahous/ai-today-brief",
      "path": ".agents/skills/content-gap-analysis/SKILL.md",
      "ref": "3fe995c1c17ce20cc5111e62023fa73c10c9928f",
      "url": "https://github.com/sanchahous/ai-today-brief/blob/3fe995c1c17ce20cc5111e62023fa73c10c9928f/.agents/skills/content-gap-analysis/SKILL.md",
      "key": "sanchahous/ai-today-brief/.agents/skills/content-gap-analysis/SKILL.md"
    },
    "compatibility": "Claude Code, skills.sh, ClawHub, Vercel Labs, Cursor, Windsurf, Codex CLI, Amp, Gemini CLI, Kimi Code, Qwen Code, CodeBuddy",
    "license": "Apache-2.0"
  },
  "instructions": "# Content Gap Analysis\n\nIdentifies content opportunities by comparing your site against competitors and scoring the gaps worth closing first.\n\n## Quick Start\n\n```\nFind content gaps between my site [URL] and [competitor URLs]\n```\n\n```\nWhat content am I missing compared to my top 3 competitors?\n```\n\n## Skill Contract\n\n**Expected output**: a prioritized gap brief plus the standard handoff summary for `memory/research/`.\n\n- **Reads**: goals, market inputs, tool data, and prior strategy from [CLAUDE.md](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/CLAUDE.md) and the shared [State",
  "cost": {
    "context_tokens": 1152
  }
}

Fetch it by URL: GET /api/v1/registry/sanchahous-ai-today-brief-content-gap-analysis/manifest?version=1.0.0

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