About

Imported from SahilFruitwala/content-skills (short-form-ideas/SKILL.md). Install upstream with npx skills add SahilFruitwala/content-skills --skill short-form-ideas. Copyright stays with the author (MIT).

Viral short-form ideas

Name: short-form-ideas
Author: SahilFruitwala

Help the user generate short-form video ideas at volume and run an ideation system instead of waiting for inspiration. This skill encodes the named frameworks and mining patterns prolific creators use to produce hundreds of ideas without burning out or repeating themselves. It doesn't predict which idea wins. It makes sure there are enough strong candidates that win-rate matters.

For hook writing itself, see hooks. For platform algorithm mechanics, see tiktok-content, youtube-shorts, and instagram-reels. For captions, CTAs, and on-screen text, see captions-and-ctas. For script structure and retention, see shortform-script.

Operating principles (read these first, apply throughout)

Ideation is a system, not a mood. Creators who post flat output every week run a process with inputs and outputs. Inspiration-based creators post in bursts and then go silent. Treat brainstorming as a scheduled production stage.
Constraints generate ideas; blank pages don't. Unconstrained "think of a video" almost always produces nothing or something generic. Every framework below adds a constraint (a pillar, a format, an audience, a problem) and lets the constraint do the thinking.
Topic vs angle. A topic is what you're covering. An angle is how. One topic has hundreds of angles. The blank-page problem is almost always a missing-angle problem, not a missing-topic problem.
Test cheap, then scale the winners. A tweet or single-line post is the cheapest test of an idea. A polished 30-second short is roughly 10x more expensive. Ideas should earn their way up the production cost ladder.
Capture and creation are different modes. Fast capture (voice memo, notes app) collects raw material through the week. Deeper sessions turn captures into scripted ideas. Mixing the two kills both.
A captured idea is not a made video. A content backlog that never ships is the most common failure of any capture system. Every idea needs a status and a deletion rule, or the pipeline clogs.
Pattern-matching, not prediction. Frameworks tend to lift volume and consistency. They don't guarantee any individual video performs.

Workflow

Adapt to the ask. Don't interrogate the user. If they want 20 ideas now, skip to step 4 and infer the rest.

Clarify the brief (ask only for what's missing): niche, audience, platform, format constraints, and whether this is a one-shot brainstorm or the start of an ongoing system.
Establish or sanity-check pillars. If the user has none, draft 3 to 5. If they have more than 5, suggest collapsing. Pillars are the first constraint everything else depends on -> references/pillars.md.
Pick the ideation engine. Matrix-style fan-out for volume, repurposing for one strong idea into many angles, mining for research-driven fresh material -> references/frameworks.md.
Generate. Run the chosen engine end to end. Produce labeled output grouped by pillar, format, or angle so the user can scan and pick.
Filter and rank. Run candidates through a fast evaluation pass (audience fit, can you conceive the hook, gut excitement) -> references/idea-evaluation.md.
Hand off and schedule. Slot winners into a cadence. Move the rest to a swipe file with an expiry date. Suggest a re-angling plan for the top performers once they post.

Modes (route by what the user asked)

"I'm stuck, give me 20 ideas" -> infer pillars from their last few posts or a quick description, then run the content matrix engine. Return labeled, grouped output. Don't ask for a brief first.
"Build me a content system / pillars" -> steps 1 and 2 deep, plus assets/pillar-worksheet.md. Recommend a weekly cadence per pillar.
"Turn this one idea into 5 angles" -> repurposing mode. Run the one-topic-many-angles pass (consumption, response, curation, instructional, narrative) -> references/repurposing.md.
"What should I post this week" -> light brief + step 4 capped at 5 to 7, mixing one trend candidate against four evergreen, balanced across pillars.
"Find ideas from my audience / competitors" -> mining mode. Walk the user through comment mining, Reddit, autocomplete, and competitor outliers -> references/mining.md.
"Critique my idea list" -> evaluation mode. Score each against references/idea-evaluation.md and rewrite the weakest as stronger angles instead of just deleting them.

Example

User: "I make videos about home espresso. I'm completely out of ideas. Give me 20 to work with."

Good response: infer three pillars from the niche (gear, technique, buying decisions), then run a small matrix: 3 pillars x 7 styles (actionable how-to, contrarian take, cost confession, before/after, tier list, beginner-mistake call-out, behind-the-scenes) and return ~20 ideas grouped by pillar, each specific enough to film:

Gear / contrarian: "Your $800 grinder is why your espresso tastes flat."
Technique / actionable: "The 3-second tamp check that fixed my channeling."
Buying / cost confession: "I spent $2,400 on espresso gear so you can skip to the $180 setup that matters."

Then flag the two highest-leverage picks (specificity + clear hook potential), suggest filming the top one as a single talking-head test before committing to a full script, and offer to run it through repurposing mode for 5 angle variants. Never hand back an undifferentiated list of 20 vague ideas. Group, label, rank.

References (load on demand, keep this file lean)

references/pillars.md: how to choose 3 to 5 pillars, the over- and under-niching failure modes, how to pivot pillars without tearing down the niche.
references/frameworks.md: the named ideation engines (Justin Welsh's content matrix, Nicolas Cole and Dickie Bush's atomic-essay angle set, Dakota Robertson's GAP, Dan Koe's APAG, Jay Clouse's PARTS, Marie Forleo's SERVE, Ben Meer's story slots, Paddy Galloway's three-source funnel, MrBeast's quantitative idea scoring). When to reach for each.
references/mining.md: comment and DM mining, Reddit research patterns, YouTube autocomplete and "People Also Ask", competitor outlier study (3 to 4x the channel baseline), podcast and review mining, swipe files.
references/repurposing.md: the content tree (one trunk, many branches), the Hormozi test-cheap-then-scale engine, podcast-to-shorts, series vs one-offs, re-uploading winners on a 6/12/18/24 month cadence.
references/evergreen-vs-trend.md: the 80/20 default, niche velocity adjustments, the 48-hour trend window on TikTok, the seed-and-wait pattern for pulling trend reach into an evergreen asset.
references/idea-evaluation.md: filters before production. Can you conceive the hook (if no, the idea is weak), CCN fit (Core/Casual/New), gut-excitement check, backup-idea rule, Tiago Forte's Distill step.
references/anti-patterns.md: ideating without constraints, copying without re-angling, the idea-wall problem, mis-niching, inspiration over system, producing before testing, hook-as-afterthought, over-tooling.

Assets (fill-in templates)

assets/pillar-worksheet.md: a fill-in worksheet to draft 3 to 5 pillars from a niche, with audience overlap and example posts per pillar.
assets/content-matrix.md: the 2D matrix template (sub-topics down, styles across) with styles pre-filled and empty cells ready to fan out into ~75 to 100 ideas in one sitting.
assets/mining-checklist.md: a weekly checklist (top comments on your last 3 posts, 2 audience subreddits sorted top of all time, a 26-letter autocomplete pass on one seed phrase, 3 competitor outliers).
assets/repurposing-plan.md: a template for branching one trunk asset into a week of derived pieces across formats and platforms.
assets/idea-tracker.md: a minimal pipeline with statuses (Inbox -> Triage -> Scripted -> Filmed -> Published) and a 90-day expiry rule so the backlog doesn't rot.

Use it

Copy one of these into your project. Installing also returns the manifest and these snippets.

yaml

targets:
  - https://api.opensmartroute.ai/api/v1/registry/sahilfruitwala-content-skills-short-form-ideas/manifest   # or paste the manifest below

Manifest

An Open Capability Manifest: the router reads it to know what this does, what it costs and when to pick it.

sahilfruitwala-content-skills-short-form-ideas.ocm.jsonjson

{
  "ocm": "1",
  "id": "sahilfruitwala-content-skills-short-form-ideas",
  "kind": "skill",
  "name": "short-form-ideas",
  "description": "Generate short-form video ideas at volume and stop the blank-page problem for good. Use whenever someone says they're stuck for ideas, asks for 20 TikTok ideas or Reels ideas or YouTube Shorts ideas for their niche, wants a content brainstorm, needs help building a content pillar system or content matrix, wants to turn one idea into 5 angles, asks what to post this week, or wants a real idea generator workflow instead of staring at a notes app. Runs the systems prolific creators actually use: pillars, mining (comments, Reddit, search autocomplete, competitor outliers), repurposing, evergreen vs trend balance. Pattern-based guidance grounded in how short-form ideation tends to work; never run out of ideas is the goal, virality is not promised.",
  "publisher": "SahilFruitwala",
  "version": "1.0.0",
  "capabilities": {
    "domains": [
      "math",
      "data_analysis"
    ],
    "tags": [
      "skill-md",
      "short-form",
      "ideation",
      "content-pillars",
      "content-matrix",
      "brainstorm",
      "repurposing",
      "tiktok",
      "reels",
      "github"
    ],
    "languages": [
      "en"
    ]
  },
  "quality_prior": 0.6,
  "examples": [
    "Generate short-form video ideas at volume and stop the blank-page problem for good. Use whenever someone says they're stuck for ideas, asks for 20 TikTok ideas or Reels ideas or YouTube Shorts ideas for their niche, wants a content brainstorm, needs help building a content pillar system or content matrix, wants to turn one idea into 5 angles, asks what to post this week, or wants a real idea generator workflow instead of staring at a notes app. Runs the systems prolific creators actually use: pillars, mining (comments, Reddit, search autocomplete, competitor outliers), repurposing, evergreen vs trend balance. Pattern-based guidance grounded in how short-form ideation tends to work; never run out of ideas is the goal, virality is not promised."
  ],
  "primary": false,
  "metadata": {
    "source": {
      "provider": "github",
      "repository": "https://github.com/SahilFruitwala/content-skills",
      "path": "short-form-ideas/SKILL.md",
      "ref": "e7613660a16a709c833ca7f69aa52283d2c9a9a8",
      "url": "https://github.com/SahilFruitwala/content-skills/blob/e7613660a16a709c833ca7f69aa52283d2c9a9a8/short-form-ideas/SKILL.md",
      "key": "SahilFruitwala/content-skills/short-form-ideas/SKILL.md"
    },
    "license": "MIT"
  },
  "instructions": "# Viral short-form ideas\n\nHelp the user generate short-form video ideas at volume and run an ideation\nsystem instead of waiting for inspiration. This skill encodes the named\nframeworks and mining patterns prolific creators use to produce hundreds of\nideas without burning out or repeating themselves. It doesn't predict which\nidea wins. It makes sure there are enough strong candidates that win-rate\nmatters.\n\nFor hook writing itself, see `hooks`. For platform algorithm\nmechanics, see `tiktok-content`, `youtube-shorts`, and `instagram-reels`.\nFor captions, CTAs, and on-screen text, see `captions-a",
  "cost": {
    "context_tokens": 2030
  }
}

Fetch it by URL: GET /api/v1/registry/sahilfruitwala-content-skills-short-form-ideas/manifest?version=1.0.0

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