Imported from jeremylongshore/tons-of-skills-marketplace (plugins/analytics/web-analytics/skills/web-analytics/SKILL.md). Install upstream with npx skills add jeremylongshore/tons-of-skills-marketplace --skill web-analytics. Copyright stays with the author (MIT).

Web Analytics Intelligence

Orchestrates a team of specialist agents to deliver business-grade analytics insights across your entire site portfolio. Not a dashboard replacement — a push-based analytics team that surfaces what matters.

Overview

This skill routes analytics requests to the right combination of specialist agents based on the requested tier, compiles their outputs into a cohesive narrative, and delivers via console, email, or Slack.

Architecture: Orchestrator (this skill) → Data Collector → Specialist Agents (parallel) → Reporter

Prerequisites

• Umami credentials in ~/.env (UMAMI_PASSWORD for the admin user)
• Sites configured in ${CLAUDE_SKILL_DIR}/references/site-registry.md
• For email delivery: /email skill working
• For Slack delivery: /slack skill working

Data Access

The skill uses direct Umami REST API calls (more reliable than MCP):

# Get auth token
TOKEN=$(curl -s "https://analytics.intentsolutions.io/api/auth/login" \
  -X POST -H "Content-Type: application/json" \
  -d '{"username":"admin","password":"'"$UMAMI_PASSWORD"'"}' | \
  python3 -c "import sys,json; print(json.load(sys.stdin).get('token',''))")

# Get stats (uses epoch ms, compare=prev for prior period)
curl -s "https://analytics.intentsolutions.io/api/websites/{SITE_ID}/stats?startAt={START_MS}&endAt={END_MS}&compare=prev" \
  -H "Authorization: Bearer $TOKEN"

# Get active visitors
curl -s "https://analytics.intentsolutions.io/api/websites/{SITE_ID}/active" \
  -H "Authorization: Bearer $TOKEN"

# Get daily pageviews
curl -s "https://analytics.intentsolutions.io/api/websites/{SITE_ID}/pageviews?startAt={START_MS}&endAt={END_MS}&unit=day&timezone=America%2FNew_York" \
  -H "Authorization: Bearer $TOKEN"

Instructions

Step 1: Parse Request

Extract from $ARGUMENTS or conversation context:

Examples:

• /analytics → mini tier, all sites, 7d, console
• /analytics medium --site=tonsofskills → medium tier, one site, 7d, console
• /analytics full --period=30d --email → full tier, all sites, 30d, email delivery
• how's my traffic today? → mini tier, all sites, today, console

Step 2: Load Configuration

Read these reference files for context:

1. ${CLAUDE_SKILL_DIR}/references/site-registry.md — site config, baselines, thresholds
2. ${CLAUDE_SKILL_DIR}/references/mcp-tool-reference.md — MCP tool signatures
3. ${CLAUDE_SKILL_DIR}/references/reporting-tiers.md — output format specs (medium/full tiers)
4. ${CLAUDE_SKILL_DIR}/references/interpretation-guide.md — advisory voice standards

Step 3: Route by Tier

Mini Tier (inline — no subagents)

For mini tier, handle data collection inline to minimize latency:

1. Source ~/.env to get UMAMI_PASSWORD, then get auth token via curl
2. Calculate time range as epoch milliseconds (use date -d "2026-04-30" +%s then append 000)
3. For each site (or specified site):
   • Call /api/websites/{ID}/stats?startAt=...&endAt=...&compare=prev for aggregate metrics
   • Call /api/websites/{ID}/active for real-time visitor count
4. Compute deltas using the comparison block returned by get_stats
5. Format as mini pulse:

## Analytics Pulse — {date}

**Portfolio:** {total_visitors} visitors across {n} sites ({+/-n%} vs prior {period})

| Site | Visitors | Pageviews | Bounce | Trend |
|------|----------|-----------|--------|-------|
| {site} | {n} | {n} | {n%} | {↑↓→ n%} |

**Top Signal:** {most notable change across all sites}
**Active Now:** {n} visitors

Keep it under 15 lines. No analysis, just the numbers and one signal.

Medium Tier (4 agents)

Launch these agents using the Agent tool with subagent_type:

Phase A — Data Collection:

1. Spawn data-collector agent with instructions:
   • Sites: {sites from request}
   • Period: {calculated time range}
   • Data needed: stats, referrers, top pages, time series
   • Provide the full content of ${CLAUDE_SKILL_DIR}/references/mcp-tool-reference.md
   • Provide the full content of ${CLAUDE_SKILL_DIR}/references/site-registry.md

Phase B — Parallel Analysis (after data returns): 2. Spawn traffic-intelligence agent with data-collector output 3. Spawn content-seo agent with data-collector output (if available) 4. Spawn anomaly-detector agent with data-collector output (if available)

Phase C — Compilation: 5. Spawn reporting-narrative agent with all specialist outputs

• Tier: medium
• Delivery format: {console/email/slack}

Full Tier (all agents)

Phase A — Data Collection:

1. Spawn data-collector agent — request ALL data types including events, tech, geo

Phase B — Parallel Analysis: 2. Spawn ALL specialist agents in parallel:

• traffic-intelligence — channel/source analysis
• content-seo — page performance
• anomaly-detector — spike/drop detection
• conversion-funnel — event/goal analysis
• audience-segmentation — cohort/geo analysis

Phase C — Verification: 3. Spawn verification-agent with all specialist outputs — adversarial quality check

Phase D — Compilation: 4. Spawn reporting-narrative agent with all outputs + verification notes

• Tier: full
• Delivery format: {console/email/slack}

Step 4: Deliver

Console (default): Display the narrative report directly.

Email (--email): Invoke the /email skill with:

• To: jeremy@intentsolutions.io
• Subject: "Analytics {Tier} — {date} — {headline}"
• Body: Report content (formatted for email)

Slack (--slack): Invoke the /slack skill with:

• Channel: #operation-hired
• Message: Report content (formatted for Slack, respect 3000-char limit)

All (--all): Console + email + Slack.

Step 5: Memory Update (Full Tier Only)

For full-tier reports, spawn the memory-agent to:

• Record this period's baselines for future comparison
• Note any new referral sources or traffic patterns
• Update seasonal adjustment data if applicable

Agent Roster

Troubleshooting

Output

Return a tier-appropriate analytics brief. Mini reports contain the portfolio total, per-site visitors and pageviews, the comparison-period delta, and the strongest signal in no more than 15 lines. Medium and full reports retain the requested period, data sources consulted, material anomalies, prioritized actions, and any delivery result for console, email, or Slack.

Examples

For a daily pulse, use /analytics --period=today; the result should identify the current visitor count and any site whose change materially differs from the previous day. For an executive review, use /analytics full --period=30d --email; the report should separate observed traffic movement from hypotheses and include the next action owner for each significant issue.

Resources

• ${CLAUDE_SKILL_DIR}/references/site-registry.md — site IDs, baselines, and thresholds
• ${CLAUDE_SKILL_DIR}/references/reporting-tiers.md — tier-specific report contracts
• ${CLAUDE_SKILL_DIR}/references/interpretation-guide.md — evidence and advisory-language rules