About

Imported from jeremylongshore/tons-of-skills-marketplace (plugins/productivity/content-multiplier/skills/transcreation/SKILL.md). Install upstream with npx skills add jeremylongshore/tons-of-skills-marketplace --skill transcreation. Copyright stays with the author (MIT).

Transcreation

Name: transcreation
Author: jeremylongshore

Overview

Transcreation adapts content into another language so it feels native, preserving intent, brand voice, and emotional impact rather than translating literally. The wording is reworked; the effect is kept.

Literal translation breaks marketing: idioms fall flat, humor is lost, and register goes wrong. This skill loads the base brand profile and the target locale's overrides, reworks the copy for that market, protects do-not-translate glossary terms, and re-checks compliance and channel limits for the new language. It is instruction-driven and writes localized files, with no accounts, keys, or network access.

Prerequisites

Source content to localize and one or more target locales in xx-XX form (for example de-DE, ja-JP).
The base brand profile plus any content/brand/locales/<xx-XX>/ overrides. The skill uses Glob and Read to find and load them and Write to save each localized asset.
The style-guide.md glossary section (Product and Trademark Names) for do-not-translate terms, and the locale's compliance.md for market-specific rules.

Instructions

Read the base brand files, then read any locales/<xx-XX>/ overrides. Locale rules win for that market.
Adapt, do not translate: rework idioms, humor, and references into locale equivalents, keeping the effect rather than the words.
Set the register: choose the correct formality and honorifics for the persona and locale (Sie or du, keigo, tu or usted).
Convert locale specifics: units, currency, date and number formats, names, and examples.
Protect the glossary: never translate product names, trademarks, or taglines unless the brand supplies a sanctioned translation.
Check the channel limit: text expands or contracts across languages, so re-fit each asset with the channel-formats spec.
Verify compliance against the locale's compliance.md: disclaimers and prohibited terms can differ by country.
Handle scripts: apply right-to-left rules for Arabic and Hebrew and correct spacing for CJK.
When asked, emit a back-translation plus a short note on adaptation choices so a non-native approver can sign off.

Output

One localized file per asset per locale, mirroring the source filenames under a locale folder (for example de-DE/linkedin.md). Each asset is transcreated, glossary-safe, compliance-checked for that market, and re-fitted to its channel limit. When a back-translation is requested, each localized asset is paired with a literal back-translation and an adaptation note for approver sign-off.

Error Handling

Condition	Behavior
No locale override found	Use the base brand rules; note that no market-specific overrides were applied
Glossary term has no sanctioned translation	Keep the source term verbatim; never invent a localized name
Compliance rules differ by market	Apply the locale's `compliance.md`; flag any claim that cannot cross the border
Text overflows the channel after adaptation	Re-fit with `channel-formats` before writing the file
Idiom or joke has no equivalent	Substitute a locally resonant alternative and record the choice in the adaptation note

Examples

Example: localize into two markets

/localize post.md --locales de-DE,ja-JP

Loads each locale's overrides, transcreates the post for German and Japanese, protects glossary terms, and writes de-DE/ and ja-JP/ versions.

Example: request a back-translation

/localize offer.md --locales fr-FR --back-translation

Produces the French asset plus a literal back-translation and an adaptation note for sign-off.

Example: localized as part of multiply

/multiply brief.md --channels linkedin --locales es-ES

Drafts the LinkedIn asset, then transcreates it for Spanish and re-fits it to the channel limit.

Related skills

See also the companion skills brand-voice (per-locale voice and compliance) and channel-formats (re-fit expanded or contracted text to each channel).

Resources

references/transcreation-guide.md — worked before/after transcreations, formality-by-locale guidance, glossary handling, unit, currency, and date conversion tables, right-to-left and CJK notes, and how to produce a back-translation.
references/locale-checklist.md — a step-by-step per-locale checklist and the common failure modes (literal idioms, broken glossary terms, compliance carried across a border, overflowed channel limits).

Use it

Copy one of these into your project. Installing also returns the manifest and these snippets.

yaml

targets:
  - https://api.opensmartroute.ai/api/v1/registry/jeremylongshore-tons-of-skills-marketplace-transcreation/manifest   # or paste the manifest below

Manifest

An Open Capability Manifest: the router reads it to know what this does, what it costs and when to pick it.

jeremylongshore-tons-of-skills-marketplace-transcreation.ocm.jsonjson

{
  "ocm": "1",
  "id": "jeremylongshore-tons-of-skills-marketplace-transcreation",
  "kind": "skill",
  "name": "transcreation",
  "description": "Transforms marketing content across languages and markets through transcreation — adapting message, tone, and cultural references instead of translating word for word — while honoring per-locale brand rules and a do-not-translate glossary. Use when localizing content or when a locale is set. Trigger with \"transcreate\", \"localize\", \"adapt for a market\", or \"/localize\".",
  "publisher": "jeremylongshore",
  "version": "1.0.0",
  "capabilities": {
    "domains": [
      "marketing"
    ],
    "tags": [
      "skill-md",
      "localization",
      "transcreation",
      "marketing",
      "content",
      "internationalization",
      "skills-sh"
    ],
    "languages": [
      "en"
    ]
  },
  "quality_prior": 0.6,
  "examples": [
    "Transforms marketing content across languages and markets through transcreation — adapting message, tone, and cultural references instead of translating word for word — while honoring per-locale brand rules and a do-not-translate glossary. Use when localizing content or when a locale is set. Trigger with \"transcreate\", \"localize\", \"adapt for a market\", or \"/localize\"."
  ],
  "primary": false,
  "metadata": {
    "source": {
      "provider": "skills.sh",
      "repository": "https://github.com/jeremylongshore/tons-of-skills-marketplace",
      "path": "plugins/productivity/content-multiplier/skills/transcreation/SKILL.md",
      "ref": "HEAD",
      "url": "https://github.com/jeremylongshore/tons-of-skills-marketplace/blob/HEAD/plugins/productivity/content-multiplier/skills/transcreation/SKILL.md",
      "key": "jeremylongshore/tons-of-skills-marketplace/plugins/productivity/content-multiplier/skills/transcreation/SKILL.md"
    },
    "compatibility": "Designed for Claude Code",
    "allowed_tools": [
      "Read,",
      "Write,",
      "Glob"
    ],
    "license": "MIT"
  },
  "instructions": "# Transcreation\n\n## Overview\n\nTranscreation adapts content into another language so it feels native, preserving intent, brand voice, and emotional impact rather than translating literally. The wording is reworked; the effect is kept.\n\nLiteral translation breaks marketing: idioms fall flat, humor is lost, and register goes wrong.\nThis skill loads the base brand profile and the target locale's overrides, reworks the copy for that market,\nprotects do-not-translate glossary terms, and re-checks compliance and channel limits for the new language.\nIt is instruction-driven and writes localized files,",
  "cost": {
    "context_tokens": 1133
  }
}

Fetch it by URL: GET /api/v1/registry/jeremylongshore-tons-of-skills-marketplace-transcreation/manifest?version=1.0.0

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