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instantly-rate-limits

Implement Instantly.ai rate limiting, backoff, and request throttling patterns. Use when handling 429 errors, implementing retry logic, or building high-throughput Instantly integrations. Trigger with

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About

Imported from jeremylongshore/tons-of-skills-marketplace (plugins/saas-packs/instantly-pack/skills/instantly-rate-limits/SKILL.md). Install upstream with npx skills add jeremylongshore/tons-of-skills-marketplace --skill instantly-rate-limits. Copyright stays with the author (MIT).

Instantly Rate Limits

Overview

Handle Instantly API v2 rate limits. The API returns 429 Too Many Requests when limits are exceeded. Most endpoints follow standard limits. The email listing endpoint has a stricter constraint of 20 requests per minute. Failed webhook deliveries are retried up to 3 times within 30 seconds.

Prerequisites

  • Completed instantly-install-auth setup
  • Understanding of exponential backoff patterns

Known Rate Limits

Endpoint Limit Notes
Most API endpoints Standard REST limits Varies by plan
GET /emails 20 req/min Stricter — email listing
Webhook deliveries 3 retries in 30s Instantly retries to your endpoint
Background jobs N/A Async — poll via GET /background-jobs/{id}

Instructions

Step 1: Exponential Backoff with Jitter

import { InstantlyApiError } from "./src/instantly/client";

interface RetryOptions {
  maxRetries: number;
  baseDelayMs: number;
  maxDelayMs: number;
}

const DEFAULT_RETRY: RetryOptions = {
  maxRetries: 5,
  baseDelayMs: 1000,
  maxDelayMs: 30000,
};

async function withBackoff<T>(
  operation: () => Promise<T>,
  opts: Partial<RetryOptions> = {}
): Promise<T> {
  const { maxRetries, baseDelayMs, maxDelayMs } = { ...DEFAULT_RETRY, ...opts };

  for (let attempt = 0; attempt <= maxRetries; attempt++) {
    try {
      return await operation();
    } catch (err) {
      const isRetryable =
        err instanceof InstantlyApiError &&
        (err.status === 429 || err.status >= 500);

      if (!isRetryable || attempt === maxRetries) throw err;

      // Parse Retry-After header if available
      let delay = baseDelayMs * Math.pow(2, attempt);
      delay = Math.min(delay, maxDelayMs);

      // Add jitter (10-30% of delay)
      const jitter = delay * (0.1 + Math.random() * 0.2);
      const totalDelay = delay + jitter;

      console.warn(
        `Rate limited (attempt ${attempt + 1}/${maxRetries}). Waiting ${Math.round(totalDelay)}ms...`
      );
      await new Promise((r) => setTimeout(r, totalDelay));
    }
  }
  throw new Error("Unreachable");
}

Step 2: Request Queue with Concurrency Control

class RequestQueue {
  private queue: Array<() => Promise<void>> = [];
  private running = 0;
  private readonly maxConcurrent: number;
  private readonly delayBetweenMs: number;

  constructor(maxConcurrent = 5, delayBetweenMs = 200) {
    this.maxConcurrent = maxConcurrent;
    this.delayBetweenMs = delayBetweenMs;
  }

  async add<T>(operation: () => Promise<T>): Promise<T> {
    return new Promise((resolve, reject) => {
      this.queue.push(async () => {
        try {
          const result = await withBackoff(operation);
          resolve(result);
        } catch (err) {
          reject(err);
        } finally {
          this.running--;
          this.processQueue();
        }
      });
      this.processQueue();
    });
  }

  private async processQueue() {
    while (this.running < this.maxConcurrent && this.queue.length > 0) {
      const task = this.queue.shift()!;
      this.running++;
      if (this.delayBetweenMs > 0) {
        await new Promise((r) => setTimeout(r, this.delayBetweenMs));
      }
      task();
    }
  }
}

// Usage — add 500 leads with controlled concurrency
const queue = new RequestQueue(3, 300); // 3 concurrent, 300ms gap

for (const lead of leads) {
  queue.add(() =>
    instantly("/leads", {
      method: "POST",
      body: JSON.stringify({ campaign: campaignId, email: lead.email, ...lead }),
    })
  );
}

Step 3: Rate-Limited Email Listing

// The /emails endpoint has a 20 req/min limit
// Use a dedicated throttled fetcher
class ThrottledEmailFetcher {
  private requestTimestamps: number[] = [];
  private readonly maxPerMinute = 18; // leave 2 req margin

  private async waitForSlot() {
    const now = Date.now();
    this.requestTimestamps = this.requestTimestamps.filter(
      (t) => now - t < 60000
    );

    if (this.requestTimestamps.length >= this.maxPerMinute) {
      const oldest = this.requestTimestamps[0];
      const waitMs = 60000 - (now - oldest) + 1000; // +1s buffer
      console.log(`Email API throttle: waiting ${waitMs}ms`);
      await new Promise((r) => setTimeout(r, waitMs));
    }

    this.requestTimestamps.push(Date.now());
  }

  async listEmails(params: {
    campaign_id?: string;
    is_unread?: boolean;
    limit?: number;
    starting_after?: string;
  }) {
    await this.waitForSlot();

    const qs = new URLSearchParams();
    if (params.campaign_id) qs.set("campaign_id", params.campaign_id);
    if (params.is_unread !== undefined) qs.set("is_unread", String(params.is_unread));
    if (params.limit) qs.set("limit", String(params.limit));
    if (params.starting_after) qs.set("starting_after", params.starting_after);

    return instantly(`/emails?${qs}`);
  }
}

Step 4: Batch Operations Pattern

// Instead of creating leads one-by-one, batch where possible
async function addLeadsBatched(
  campaignId: string,
  leads: Array<{ email: string; first_name?: string }>,
  batchSize = 10,
  delayBetweenBatchesMs = 1000
) {
  let added = 0;
  let failed = 0;

  for (let i = 0; i < leads.length; i += batchSize) {
    const batch = leads.slice(i, i + batchSize);

    const results = await Promise.allSettled(
      batch.map((lead) =>
        withBackoff(() =>
          instantly("/leads", {
            method: "POST",
            body: JSON.stringify({
              campaign: campaignId,
              email: lead.email,
              first_name: lead.first_name,
              skip_if_in_workspace: true,
            }),
          })
        )
      )
    );

    added += results.filter((r) => r.status === "fulfilled").length;
    failed += results.filter((r) => r.status === "rejected").length;

    console.log(`Batch ${Math.floor(i / batchSize) + 1}: ${added} added, ${failed} failed`);

    if (i + batchSize < leads.length) {
      await new Promise((r) => setTimeout(r, delayBetweenBatchesMs));
    }
  }

  console.log(`\nTotal: ${added} added, ${failed} failed out of ${leads.length}`);
}

Error Handling

Error Cause Solution
429 on lead import Too many sequential POSTs Use batch pattern with delays
429 on email listing >20 req/min Use ThrottledEmailFetcher
5xx intermittent Instantly server overload Backoff + retry; check status.instantly.ai
Webhook delivery retries exhausted Your endpoint too slow Return 200 immediately, process async
Queue memory growing Too many queued operations Set max queue size, reject overflow

Output

Return a rate-limit receipt with sender/campaign scope, requested/limited/deferred counts, retry revision, idempotency state, queue health, consent/suppression checks, sent-count assertion, and rollback reference. Exclude addresses, copy, and credentials.

Examples

scope=sandbox-campaign; requested=100; limited=3; deferred=3; retry=v2; idempotent=pass; consent=pass; suppression=pass; sends=0; rollback=limits-r7 proves bounded handling.

Resources

Next Steps

For security patterns, see instantly-security-basics.

Use it

Copy one of these into your project. Installing also returns the manifest and these snippets.

yaml
targets:
  - https://api.opensmartroute.ai/api/v1/registry/jeremylongshore-tons-of-skills-marketplace-instantly-rat-85dbd0/manifest   # or paste the manifest below

Manifest

An Open Capability Manifest: the router reads it to know what this does, what it costs and when to pick it.

jeremylongshore-tons-of-skills-marketplace-instantly-rat-85dbd0.ocm.jsonjson
{
  "ocm": "1",
  "id": "jeremylongshore-tons-of-skills-marketplace-instantly-rat-85dbd0",
  "kind": "skill",
  "name": "instantly-rate-limits",
  "description": "Implement Instantly.ai rate limiting, backoff, and request throttling patterns. Use when handling 429 errors, implementing retry logic, or building high-throughput Instantly integrations. Trigger with phrases like \"instantly rate limit\", \"instantly 429\", \"instantly throttle\", \"instantly backoff\", \"instantly retry\".",
  "publisher": "jeremylongshore",
  "version": "1.0.0",
  "capabilities": {
    "domains": [
      "general"
    ],
    "tags": [
      "skill-md",
      "saas",
      "instantly",
      "rate-limits",
      "reliability",
      "skills-sh"
    ],
    "languages": [
      "en"
    ]
  },
  "quality_prior": 0.6,
  "examples": [
    "Implement Instantly.ai rate limiting, backoff, and request throttling patterns. Use when handling 429 errors, implementing retry logic, or building high-throughput Instantly integrations. Trigger with phrases like \"instantly rate limit\", \"instantly 429\", \"instantly throttle\", \"instantly backoff\", \"instantly retry\"."
  ],
  "primary": false,
  "metadata": {
    "source": {
      "provider": "skills.sh",
      "repository": "https://github.com/jeremylongshore/tons-of-skills-marketplace",
      "path": "plugins/saas-packs/instantly-pack/skills/instantly-rate-limits/SKILL.md",
      "ref": "HEAD",
      "url": "https://github.com/jeremylongshore/tons-of-skills-marketplace/blob/HEAD/plugins/saas-packs/instantly-pack/skills/instantly-rate-limits/SKILL.md",
      "key": "jeremylongshore/tons-of-skills-marketplace/plugins/saas-packs/instantly-pack/skills/instantly-rate-limits/SKILL.md"
    },
    "compatibility": "Designed for Claude Code",
    "allowed_tools": [
      "Read,",
      "Write,",
      "Edit,",
      "Bash(npm:*),",
      "Grep"
    ],
    "license": "MIT"
  },
  "instructions": "# Instantly Rate Limits\n\n## Overview\n\nHandle Instantly API v2 rate limits. The API returns `429 Too Many Requests` when limits are exceeded. Most endpoints follow standard limits. The email listing endpoint has a stricter constraint of **20 requests per minute**. Failed webhook deliveries are retried up to **3 times within 30 seconds**.\n\n## Prerequisites\n\n- Completed `instantly-install-auth` setup\n- Understanding of exponential backoff patterns\n\n## Known Rate Limits\n\n| Endpoint | Limit | Notes |\n|----------|-------|-------|\n| Most API endpoints | Standard REST limits | Varies by plan |\n| `GET ",
  "cost": {
    "context_tokens": 1858
  }
}

Fetch it by URL: GET /api/v1/registry/jeremylongshore-tons-of-skills-marketplace-instantly-rat-85dbd0/manifest?version=1.0.0

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