Prompt file imported from elric-cpu/horizons-export-31c4679f-7dcf-47d9-b5f8-02f4dca74b5b--6- (
.windsurf/workflows/comprehensive_guide_template.md). Copyright stays with the author.
Comprehensive Guide Template
1. Context Loading
Load master context and brand guidelines:
- Use
/contextworkflow for business rules and service areas - Use
/brandworkflow for voice and writing standards - Apply Benson Home Solutions contractor-professional tone
2. Guide Structure Template
Front Matter
---
title: "Clear, Actionable Guide Title"
description: "150-160 character summary including primary keyword"
keywords: "primary, secondary, tertiary keywords"
service_area: "Willamette Valley | Harney County, Oregon"
last_updated: "YYYY-MM-DD"
estimated_read_time: "X minutes"
difficulty_level: "Beginner | Intermediate | Advanced"
---
Header Section
- H1: Compelling title with primary keyword
- Introduction: 2-3 paragraphs establishing credibility and problem context
- Quick Summary: What readers will accomplish
- Prerequisites: Tools, skills, or conditions needed
Table of Contents (for guides >1500 words)
- Auto-generated from H2/H3 headings
- Sticky navigation for long guides
- Progress indicators
Main Content Structure
Section 1: Understanding the Problem
- H2: Problem context and local relevance
- What to expect: Clear outcomes and timeline
- When to DIY vs. call professional: Decision framework
- Local considerations: Oregon-specific factors, permits, regulations
Section 2: Preparation Phase
- H2: Getting Ready
- Tools and Materials Checklist:
- Required items with estimated costs
- Optional upgrades and alternatives
- Local supplier recommendations (when applicable)
- Safety Precautions: Oregon-specific requirements
- Site Preparation: Weather, access, protection considerations
Section 3: Step-by-Step Instructions
- H2: Main Process
- Numbered steps (1-10 max per section)
- Each step includes:
- Clear action verb
- Estimated time
- Tools needed
- Pro tips and common mistakes
- Visual cues (when applicable)
Section 4: Troubleshooting Common Issues
- H2: Problem Solving
- Common mistakes: What goes wrong and why
- Warning signs: When to stop and call help
- Local issues: Oregon-specific problems (weather, soil, regulations)
Section 5: Quality Assurance
- H2: Verification and Testing
- Checklist: Final validation steps
- Performance indicators: How to know it's working
- Maintenance requirements: Ongoing care
Conversion Elements
Primary CTAs
- Above fold: "Book Professional Service" or "Request Consultation"
- Mid-content: "Download Complete Checklist" (lead magnet)
- Conclusion: "Schedule Service" with urgency
Trust Signals
- License/insurance statement: "Licensed/insured information available on request"
- Service guarantee: Clear scope and documentation promises
- Local expertise: "Serving Willamette Valley and Harney County since XXXX"
Related Services
- Cross-linking: 3-5 relevant service pages
- Service area pages: City-specific landing pages
- Calculator tools: Relevant estimation tools
SEO Optimization
Schema Markup
{
"@context": "https://schema.org",
"@type": "HowTo",
"name": "Guide Title",
"description": "Guide description",
"image": ["image1.jpg", "image2.jpg"],
"estimatedCost": {
"@type": "MonetaryAmount",
"currency": "USD",
"value": "0-500"
},
"tool": [
{
"@type": "HowToTool",
"name": "Tool Name"
}
],
"step": [
{
"@type": "HowToStep",
"name": "Step Name",
"text": "Step instructions",
"image": "step-image.jpg"
}
]
}
Internal Linking Strategy
- Service pillars: Link to relevant service categories
- Service areas: Link to city/county pages
- Resource hub: Link to calculators, FAQs, other guides
- Conversion flows: Link to booking/payment pages
Content Optimization
- Keyword density: 1-2% primary keyword, natural secondary usage
- Readability: Flesch-Kincaid grade 8-10, short paragraphs
- Meta elements: Unique title tags, meta descriptions
- URL structure:
/guides/service-topic/
Quality Standards
Content Requirements
- Minimum length: 1500 words for comprehensive guides
- Original content: No duplicate or scraped content
- Local relevance: Oregon-specific examples and considerations
- Practical value: Actionable, not theoretical
Formatting Standards
- Headings: One H1, logical H2/H3 hierarchy
- Lists: Bulleted for options, numbered for steps
- Bold/italics: Emphasize key terms and warnings
- Blockquotes: Expert tips or critical warnings
Trust and Authority
- No unverifiable claims: Avoid "best", "top", "#1" without proof
- Transparent pricing: Use ranges, explain cost drivers
- Professional boundaries: Clear scope limitations
- Documentation focus: Emphasize permits, inspections, records
3. Implementation Workflow
Content Generation
- Research phase: Local requirements, common problems, best practices
- Outline creation: Follow template structure
- Draft writing: Apply brand voice and standards
- Review cycle: Technical accuracy and local relevance check
Technical Implementation
- Component creation: React component following existing patterns
- Schema implementation: JSON-LD in head section
- Internal linking: Manual review of all links
- Mobile optimization: Responsive design testing
Quality Assurance
- Content review: Accuracy, completeness, local relevance
- SEO validation: Meta tags, schema, internal links
- Conversion testing: CTAs, forms, booking flows
- Mobile testing: Responsive design and performance
4. Launch Checklist Integration
Pre-Launch Validation
- SEO: Titles, meta descriptions, canonicals, sitemap
- Content: AEO blocks, FAQ sections, local relevance
- Conversion: CTAs, booking flows, payment testing
- Technical: Schema markup, mobile responsiveness, performance
Post-Launch Monitoring
- Analytics: Traffic, engagement, conversion metrics
- Search performance: Rankings, click-through rates
- User feedback: Comments, questions, service requests
- Content updates: Seasonal relevance, new regulations
5. Maintenance Schedule
Regular Updates
- Quarterly: Review accuracy, update pricing, check links
- Seasonal: Weather-related considerations, timing adjustments
- Regulatory: Permit requirements, code changes
- Performance: Add new troubleshooting solutions
Performance Optimization
- A/B testing: CTA placement, headline variations
- Content expansion: Add video, infographics, downloadable resources
- User experience: Navigation improvements, load speed optimization
- Conversion optimization: Form improvements, trust signal additions
