Marketing leaders today face greater complexity than ever before. They work with...
Read the original at Databricks blog: Connecting customer context to measurable ROI with agentic marketing
How OpenSmartRoute helps
A team routing requests through OpenSmartRoute gains immediate visibility into marketing campaign costs. The savings ledger shows exactly what each routed request cost compared to the most expensive model. This prevents budget overruns when agentic marketing tools try new strategies.
The input guard spots prompt injection and personal data before a request leaves the system. Marketing leaders can safely test new agents without risking customer privacy or brand reputation. Hard rules ensure sensitive data stays on on-premises models while public data uses cheaper options.
The platform keeps a models catalogue with prices and public rankings built from real traffic. Teams can see which models perform best for specific customer contexts without manual testing. A new model becomes one catalogue entry and competes on the next request automatically. The system learns from outcomes so successful models get more traffic over time.