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Niche Research

Become an instant expert in any market. Know their problems, speak their language, build what they actually need.

What This Skill Does

Input: Any niche or industry (dentists, music venues, HVAC contractors, etc.) Output: Complete market intelligence - pain points, language, where they hang out, what keeps them up at night, and the perfect software solution to sell them.

This skill transforms you from outsider to insider in 30 minutes.

Research Framework

When you activate this skill with a niche, it systematically analyzes:

1. Where They Hang Out Online

Forums & Communities:

• Industry-specific forums (dental forums, contractor boards, etc.)
• Facebook Groups (private communities for professionals)
• LinkedIn Groups (professional networking)
• Slack/Discord communities (modern industry hubs)
• Trade association forums

Reddit Analysis:

• Subreddits specific to the industry
• Complaint threads (gold mines for pain points)
• "Day in the life" posts
• Tool recommendation threads
• Rant posts about current systems

Industry Platforms:

• Job boards (what skills are in demand?)
• Review sites (what do they complain about?)
• Industry publications (what's being written about?)
• YouTube channels (what tutorials exist?)
• Podcasts (what topics dominate?)

Events & Conferences:

• Annual trade shows
• Regional meetups
• Virtual summits
• Training workshops
• Certification programs

2. Biggest Problems & Pain Points

Operational Problems:

• What manual processes waste their time?
• What tasks do they hate doing daily?
• What breaks often in their workflow?
• What causes scheduling chaos?
• What data do they lose or can't find?

Financial Pain:

• What costs them the most money?
• What revenue do they lose due to inefficiency?
• What mistakes cost them clients?
• What compliance issues create fines?
• What labor costs are unsustainable?

Customer/Client Issues:

• What do their customers complain about?
• What creates bad reviews?
• What causes clients to leave?
• What makes communication difficult?
• What delays hurt their reputation?

Technology Frustrations:

• What software do they hate but are forced to use?
• What features are they missing?
• What integrations don't exist?
• What's too expensive for their budget?
• What's too complex for their team?

3. Language & Lingo Analysis

Industry Jargon:

• Technical terms they use daily
• Acronyms specific to the field
• Brand names as verbs (e.g., "Xerox this")
• Slang and shortcuts

Pain Language:

• How do they describe problems?
• What metaphors do they use?
• What do they call their current broken systems?
• What phrases signal frustration?

Desired Outcome Language:

• How do they describe success?
• What results do they brag about?
• What metrics matter to them?
• What would make their life easier?

Example (Fire Inspectors):

• "Running inspections" not "conducting assessments"
• "In the field" not "on-site"
• "Writing up violations" not "documenting non-compliance"
• "My route" not "my schedule"

This language becomes your sales copy, your discovery questions, your demo script.

4. What Keeps Them Up at Night

Business Survival Fears:

• Will they stay profitable?
• Can they compete with bigger players?
• Will regulations shut them down?
• Can they find good employees?
• Will clients keep coming back?

Daily Stress:

• Am I going to finish everything today?
• Did I miss an important deadline?
• Will this client complain?
• Is my data backed up?
• Am I compliant with new laws?

Growth Blockers:

• How do I scale without chaos?
• How do I hire without risk?
• How do I raise prices without losing clients?
• How do I stand out in a crowded market?
• How do I automate without losing quality?

5. Desired Dream Situation

What They Want:

• "I want to spend more time [doing what they love] and less time [doing what they hate]"
• "I want my business to run without me"
• "I want to know exactly what's happening at all times"
• "I want my team to stop making the same mistakes"
• "I want clients to see me as premium, not cheap"

Specific Outcomes:

• More revenue with same effort
• More free time with same revenue
• Better clients who pay more
• Less employee drama
• Systems that just work

Example (Dentist Office):

• Dream: Patients show up on time, pay instantly, reviews are 5-star
• Reality: No-shows, insurance nightmares, begging for reviews

The Gap = Your Opportunity

6. Market Gaps & Opportunities

What's Missing:

• Software that doesn't exist yet
• Features current tools don't have
• Integrations nobody's built
• Affordable alternatives to expensive SaaS
• Simple solutions to complex problems

What's Changing:

• New regulations creating compliance needs
• Technology shifts (e.g., mobile-first workforce)
• Generational transitions (boomers retiring)
• Economic pressures (rising costs)
• Consumer behavior changes

Underserved Segments:

• Too small for enterprise software
• Too niche for generic SaaS
• Too local for big platforms
• Too traditional for tech-first solutions

Example Gaps:

• Fire inspectors: No good mobile-first inspection software under $500/month
• Music venues: No all-in-one booking + ticketing + contracts system
• HVAC contractors: No dispatch software that integrates with QuickBooks easily

7. Big Things Affecting This Market Soon

Regulatory Changes:

• New laws requiring digital records
• Compliance deadlines
• Licensing changes
• Insurance requirements

Technology Disruption:

• AI replacing manual work
• Mobile-first tools becoming standard
• Integration expectations rising
• Data security requirements

Economic Shifts:

• Labor shortages forcing automation
• Rising costs demanding efficiency
• Consolidation creating bigger competitors
• Subscription fatigue opening opportunity for one-time purchases

Generational Handoffs:

• Boomers retiring, selling businesses
• Millennials/Gen Z taking over with tech expectations
• Old systems being replaced

These create URGENCY for your solution.

8. Perfect Software Solution for This Niche

Based on the research above, the skill recommends:

Core Problem It Solves:

• The #1 pain point discovered
• Why existing solutions fail
• What makes this urgent NOW

Key Features (Prioritized):

• MVP features that solve the core problem
• Phase 2 features that delight
• Integrations they desperately need

Positioning Angle:

• How to describe it in their language
• What NOT to call it
• What comparisons to make/avoid

Pricing Strategy:

• What they currently pay for broken solutions
• What ROI justifies the price
• How to structure payment (one-time vs recurring)

Go-to-Market:

• Where to find them (specific platforms)
• What message resonates
• Who the decision-maker is
• What objections to expect

How to Use This Skill

Step 1: Input the Niche

Simply say: "Research the [industry] market" or "Do niche research on [profession]"

Examples:

• "Research the commercial HVAC contractor market"
• "Do niche research on wedding photographers"
• "Analyze the craft brewery industry"

Step 2: Receive Deep Analysis

You'll get:

• Where they hang out online (specific forums, subreddits, groups)
• Top 10 pain points ranked by severity
• Their exact language and lingo
• What keeps them up at night
• Their dream outcome
• Market gaps and opportunities
• Big changes coming soon
• Perfect software solution to build

Step 3: Become an Instant Expert

Use this research to:

• Write cold emails in their language
• Ask perfect discovery questions
• Build exactly what they need
• Price based on their pain (ROI)
• Position against their current broken solutions

Research Output Format

1. Industry Overview

• Market size
• Number of businesses
• Average revenue per business
• Key trends

2. Where They Hang Out

• Specific forums (with URLs)
• Active subreddits (with subscriber counts)
• Facebook/LinkedIn groups
• Industry publications
• Annual conferences/events

3. Pain Points (Ranked)

1. [Biggest pain] - Costs them $X/year or Y hours/week
2. [Second pain] - Causes [specific problem]
3. [Third pain] - Creates [specific frustration] ...
4. [Tenth pain]

4. Language Dictionary

• Industry terms: [list]
• Pain phrases: "I hate when..." [examples]
• Success phrases: "I love when..." [examples]
• Avoid saying: [terms that mark you as outsider]

5. Keeps Them Up at Night

• Top 5 fears/stresses
• Specific scenarios they dread

6. Dream Outcome

• What they want their day to look like
• What they want eliminated
• What metrics matter most

7. Market Gaps

• What doesn't exist yet
• What's too expensive
• What's too complex
• What's missing key features

8. Big Changes Coming

• Regulatory deadlines
• Technology shifts
• Economic pressures

9. Perfect Software Solution

• Core problem solved
• MVP feature list
• Phase 2 features
• Integrations needed
• Pricing recommendation ($X based on ROI)
• Positioning: "The only [description] built specifically for [niche]"

10. Go-to-Market Plan

• Where to find prospects (exact platforms)
• What message to lead with
• What proof they need to see
• Expected objections + responses

Example: Music Venue Niche Research

Input: "Research the music venue market"

Output:

1. Industry Overview

• ~10,000 music venues in the US
• Average revenue: $500K-$2M/year
• Trend: Consolidation by Live Nation/AEG, independents struggling

2. Where They Hang Out

• Forums: VenueConnection.com, Pollstar forums
• Reddit: r/musicvenue, r/livesound, r/eventpros
• Facebook Groups: "Music Venue Owners & Operators" (4.2K members)
• Industry Sites: Pollstar.com, VenueNow.com
• Events: INTIX Conference, Venue Connect Summit

3. Top 10 Pain Points

1. Double-bookings - Artists confirm, venue accidentally books another artist same night
2. Contract chaos - Paper contracts lost, unsigned deals, he-said-she-said disputes
3. No-show artists - Lost revenue, angry ticket holders
4. Ticketing platform fees - Eventbrite takes 10%+, eats into already thin margins
5. Cash flow gaps - Artists want deposit, venue doesn't get ticket money until after show
6. Marketing fragmentation - Managing Facebook, Instagram, email, website separately
7. Capacity tracking - Fire marshal limits, manual counting at door
8. Rider compliance - Forgetting M&Ms for band = angry artist
9. Staff scheduling - Last-minute bartender cancellations
10. Data scattered everywhere - Excel for one thing, Google Sheets for another, email for contracts

4. Language Dictionary

• Industry Terms: "Load-in time," "door time," "curfew," "rider," "backline," "sound check"
• Pain Phrases: "We double-booked again," "Artist ghosted us," "Eventbrite is killing our margin"
• Success Phrases: "Sold out show," "Perfect load-in," "Artist wants to come back"
• Avoid: "Concert" (they say "show"), "Revenue optimization" (they say "making money"), "CRM" (too corporate)

5. Keeps Them Up at Night

• Will this show actually happen or will artist cancel?
• Am I going to get sued over a contract dispute?
• Will I sell enough tickets to break even?
• Is my venue going to get bought out by LiveNation?
• Can I afford to keep the lights on this year?

6. Dream Outcome

• "I want artists to see my venue as the best-run room in the city"
• "I want sold-out shows without spending $1K on Facebook ads"
• "I want to book 3 months out with zero double-bookings"
• "I want my staff to know exactly what to do without me micromanaging"
• "I want to make 15% margin instead of 5%"

7. Market Gaps

• No all-in-one booking + ticketing + contracts + marketing platform under $500/month
• Existing tools (Prism, Artifax) are $800-$1500/month - too expensive for small venues
• No good mobile app for door staff to scan tickets + track capacity
• No integration between booking calendar and social media posting
• No artist CRM (tracking past shows, what they drew, would they rebook)

8. Big Changes Coming

• Regulation: Some cities requiring digital ticket sales records for tax compliance
• Technology: Artists expect professional online booking (no more email back-and-forth)
• Economic: Margins shrinking, forcing venues to cut costs (software = automation)
• Generational: Younger venue owners expect tech, won't tolerate Excel spreadsheets

9. Perfect Software Solution

Core Problem Solved: Eliminate double-bookings and contract chaos

MVP Features:

• Booking calendar with conflict detection
• Digital contracts (artist signs online, auto-stored)
• Ticketing with low fees (undercut Eventbrite)
• Capacity tracking (live count at door)
• Artist CRM (past shows, would they rebook, contact info)

Phase 2 Features:

• Social media auto-posting when show is booked
• Email marketing for ticket buyers
• Staff scheduling for show nights
• Rider checklist (don't forget the M&Ms)

Integrations:

• QuickBooks (for accounting)
• Mailchimp (for email marketing)
• Instagram/Facebook (auto-post shows)

Pricing: $15K one-time build OR $200/month SaaS

• ROI Justification: Prevents one $5K lawsuit from contract dispute = paid for itself
• Eventbrite Comparison: Saving 10% on $200K/year in ticket sales = $20K saved, software pays for itself in <1 year

Positioning: "The only venue management system built specifically for independent music venues under 1,000 capacity"

10. Go-to-Market Plan

Where to Find Prospects:

• Facebook Group: "Music Venue Owners & Operators"
• Reddit: r/musicvenue (post case study)
• Cold email: Scrape venue websites in target cities
• Industry events: Venue Connect Summit (booth/sponsor)

Opening Message: "Hey [Name], I built a system that eliminates double-bookings and contract chaos for music venues. Interested in seeing how [Venue Name] could book 3 months out with zero conflicts?"

Proof Needed:

• Video demo of booking calendar + conflict detection
• Sample digital contract
• Comparison: Eventbrite fees vs. our ticketing
• Testimonial from first venue client

Expected Objections + Responses:

• "We already use Prism" → "How much are you paying? We're $200/month vs $1,200. What features would you miss?"
• "We've always done it this way" → "How many double-bookings did you have last year? Each one costs you a show."
• "Can't afford it" → "You're losing 10% to Eventbrite fees. On $200K in tickets, that's $20K/year. Our software is $2,400/year."

When to Use This Skill

✅ Before targeting a new industry - Become an expert fast ✅ Before discovery calls - Know their pain before they say it ✅ Before building software - Ensure you're solving real problems ✅ Before cold outreach - Speak their language perfectly ✅ Before pricing a project - Understand their ROI thresholds

❌ Don't use if you already deeply know the niche - Trust your expertise ❌ Don't use for super broad markets - "Small businesses" is too vague, pick a specific niche

Pro Tips

1. Go Narrow, Not Wide

• "Dentists" is broad → "Pediatric dentists in suburban areas" is better
• "Contractors" is broad → "Residential HVAC contractors with 5-15 employees" is better

2. Look for Complaint Threads

Reddit posts titled:

• "Why does [tool] suck so bad?"
• "What do you hate most about your job?"
• "Unpopular opinion: [rant]"

These are GOLD for pain points.

3. Find the "Watering Holes"

Where do they go when they need help?

• Facebook groups (ask questions)
• Forums (troubleshooting)
• YouTube (tutorials)

Those are where you show up with your solution.

4. Steal Their Language

Copy-paste actual phrases from forums/Reddit into:

• Your cold emails
• Your discovery questions
• Your sales copy

If they say "I'm drowning in paperwork," you say "Tired of drowning in paperwork?" not "Optimize your workflow."

5. Validate Before Building

After the research, reach out to 5-10 people in the niche and ask:

• "Is [pain point] actually a problem for you?"
• "Would you pay $X to solve it?"
• "What have you tried so far?"

Research gets you 80% there. Validation gets you to 100%.

Remember

This skill doesn't replace talking to real people.

It gives you a massive head start so that when you DO talk to them, you:

• Ask the right questions
• Speak their language
• Understand their world
• Position your solution perfectly

You go from outsider to insider in 30 minutes.

Then you validate with real conversations, build the perfect solution, and close deals.

Market research isn't about being smart. It's about listening where your competitors aren't.