Imported from wanghaisheng/web3-scaffold-app-monorepo (ref/influencer-marketing-claude-skills-main/convert/ugc-repurposer/SKILL.md). Install upstream with npx skills add wanghaisheng/web3-scaffold-app-monorepo --skill ugc-repurposer. Copyright stays with the author.

UGC Repurposer

This skill helps you extract maximum value from influencer-generated content by repurposing it across multiple channels and formats. One great piece of content can become many assets.

When to Use This Skill

Maximizing ROI on influencer content
Creating ad variations from organic content
Building a content library from UGC
Populating website with social proof
Creating email marketing assets
Developing multi-channel campaigns

What This Skill Does

Content Audit: Catalogs available UGC assets
Repurposing Strategy: Plans multi-channel usage
Format Adaptation: Guides content transformation
Rights Management: Tracks usage permissions
Asset Organization: Creates content libraries
Distribution Planning: Optimizes channel placement

How to Use

Plan Repurposing

How can we repurpose this influencer content across channels?

Create Content Variations

Create ad variations from this influencer video for different platforms

Build Content Library

Help me organize our influencer content into a usable asset library

Instructions

When a user requests repurposing help:

Audit Available Content

### Content Inventory

**Campaign**: [name]
**Total Content Pieces**: [#]
**Content Types**: [videos, images, reviews, etc.]

| ID | Creator | Platform | Type | Duration/Format | Rights | Status |
|----|---------|----------|------|-----------------|--------|--------|
| 001 | @[handle] | TikTok | Video | 45s | Perpetual | Available |
| 002 | @[handle] | Instagram | Reel | 30s | 12 months | Available |
| 003 | @[handle] | Instagram | Carousel | 5 images | Campaign only | Limited |

### Rights Summary

| Rights Type | Content Count | Expiration |
|-------------|---------------|------------|
| Perpetual | [#] | Never |
| 12 months | [#] | [date] |
| Campaign only | [#] | [date] |
| Organic only | [#] | N/A - no paid use |

Map Repurposing Opportunities

## Repurposing Opportunity Map

### Original Content: @[handle] TikTok Video

**Original**: 45-second product review video

### Repurposing Options

| New Format | Channel | Modifications Needed | Effort |
|------------|---------|---------------------|--------|
| Spark Ad | TikTok Ads | None (native) | Low |
| Instagram Reel | Instagram | Aspect ratio adjust | Low |
| Facebook Ad | Facebook | Caption + CTA overlay | Medium |
| YouTube Short | YouTube | Minor edits | Low |
| Website testimonial | Website | Extract quote + thumbnail | Medium |
| Email GIF | Email | Convert to GIF, 5-10s | Medium |
| Still images | Multiple | Screenshot key moments | Low |
| Quote cards | Social | Pull text, design graphic | Medium |
| Landing page | Website | Embed or screenshot | Low |
| Sales deck | Presentations | Screenshots + stats | Medium |

### Content Multiplication

1 Original Video → 10+ Assets

┌─────────────────────────────────────────────┐ │ Original: 45s TikTok Video │ └─────────────────────────────────────────────┘ │ ┌──────────────┼──────────────┐ ▼ ▼ ▼ [Paid Ads] [Social] [Website/Email] │ │ │ ┌─────┴─────┐ ┌────┴────┐ ┌────┴────┐ │ │ │ │ │ │ Spark FB IG Stories Quote Website Email Ad Video Reel Clips Cards Banner Hero

Create Repurposing Plan

## Content Repurposing Plan

### Priority Content

Based on performance and rights, prioritize:

| Rank | Content | Original Performance | Repurpose Priority |
|------|---------|---------------------|-------------------|
| 1 | @[handle1] video | [metrics] | Maximize - full rights |
| 2 | @[handle2] reel | [metrics] | High - strong content |
| 3 | @[handle3] post | [metrics] | Medium - limited rights |

### Channel Distribution Plan

#### Paid Advertising

| Platform | Content to Use | Format | Timeline |
|----------|---------------|--------|----------|
| TikTok Ads | [content IDs] | Spark Ads | Immediate |
| Meta Ads | [content IDs] | Video/Carousel | Week 1 |
| YouTube | [content IDs] | Shorts/Pre-roll | Week 2 |

#### Owned Channels

| Channel | Content to Use | Format | Timeline |
|---------|---------------|--------|----------|
| Website | [content IDs] | Embedded/Screenshots | Week 1 |
| Email | [content IDs] | GIF/Images | Week 2 |
| Blog | [content IDs] | Embedded + quotes | Week 3 |

#### Social Media

| Platform | Content to Use | Format | Timeline |
|----------|---------------|--------|----------|
| Instagram | [content IDs] | Repost/Stories | Ongoing |
| TikTok | [content IDs] | Stitch/Duet | Ongoing |
| Twitter | [content IDs] | Quote + link | Ongoing |

#### Sales & Marketing

| Use Case | Content to Use | Format | Timeline |
|----------|---------------|--------|----------|
| Sales deck | [content IDs] | Screenshots | Week 1 |
| Case study | [content IDs] | Quotes + metrics | Month 2 |
| Trade show | [content IDs] | Loop video | As needed |

Format Transformation Guide

## Format Transformation Specifications

### Video to Multiple Formats

#### Full Video Variations

| Target | Aspect Ratio | Duration | Modifications |
|--------|--------------|----------|---------------|
| TikTok/Reels | 9:16 | 15-60s | Native or trim |
| Instagram Feed | 1:1 or 4:5 | 15-60s | Crop/letterbox |
| Facebook Feed | 1:1 or 16:9 | 15-60s | CTA overlay |
| YouTube Shorts | 9:16 | <60s | YouTube branding |
| YouTube Pre-roll | 16:9 | 15-30s | Front-load message |
| Stories | 9:16 | 15s max | Split into segments |

#### Video to Static

| Asset Type | Source | Specifications |
|------------|--------|----------------|
| Thumbnail | Key frame | 1080x1080 or 1080x1920 |
| Quote card | Pull text | Brand template |
| Product shot | Frame grab | High-res moment |
| GIF | 5-10s clip | <5MB, loop |

### Quote/Review Transformations

| Format | Specifications | Use Case |
|--------|----------------|----------|
| Website testimonial | Photo + quote + name | Product pages |
| Social quote card | Designed graphic | Organic posts |
| Email testimonial | Quote + thumbnail | Campaigns |
| Ad copy | Pull key phrases | Ad headlines |

### Image Transformations

| From | To | Specifications |
|------|----|----------------|
| Carousel | Individual posts | Separate each image |
| High-res image | Multiple crops | 1:1, 4:5, 9:16 |
| Photo | Ad creative | Add copy overlay |
| Photo | Website banner | Crop to banner ratio |

Channel-Specific Guidelines
```
## Channel Repurposing Guidelines

### Website Usage

**Product Pages**
- Embed video reviews
- Pull quote testimonials with creator photo
- "As seen on @handle" badges

**Homepage**
- UGC carousel/gallery
- Video testimonial section
- Social proof counter

**Landing Pages**
- Hero video from top creator
- Testimonial quotes throughout
- Creator endorsement badges

**Implementation**:
```html

<div class="ugc-testimonial">
  <video src="[creator-video]" controls></video>
  <p class="quote">"[Pull quote]"</p>
  <p class="attribution">@[handle], [platform]</p>
</div>
```
Email Marketing

Best Practices:
- Use GIFs (under 5MB) for video content
- Include static fallback
- Pull compelling quotes
- Link to full content
Content Types:

Email Type UGC Usage

Welcome series Testimonial quote

Promotional Product demo GIF

Newsletter "What creators say" section

Abandoned cart Social proof quote

Paid Advertising

Creative Variations:

For each video, create:
- Original (no changes)
- Hook variation (different first 3 seconds)
- CTA variation (different end card)
- Length variations (15s, 30s, full)
- Text overlay variation
Testing Matrix:

Version Hook Body CTA Overlay

A Original Original Original None

B New hook Original Original None

C Original Trimmed Strong CTA Brand

D New hook Trimmed Strong CTA Brand

Social Media Organic

Reposting Best Practices:
- Always credit creator
- Ask permission even if contractual
- Add brand commentary
- Use platform repost features when available
Content Calendar Integration:

Day Content Type Source

Mon Original brand content Brand

Tue UGC repost @[creator1]

Wed Original brand content Brand

Thu UGC Stories @[creator2]

Fri UGC repost @[creator3]

Build Content Library

## UGC Content Library Structure

### Folder Organization

/ugc-library/ ├── /raw/ │ ├── /videos/ │ ├── /images/ │ └── /audio/ ├── /processed/ │ ├── /ads/ │ │ ├── /tiktok/ │ │ ├── /meta/ │ │ └── /youtube/ │ ├── /website/ │ ├── /email/ │ └── /social/ ├── /creators/ │ ├── /@handle1/ │ ├── /@handle2/ │ └── /@handle3/ └── /campaigns/ ├── /campaign-name-1/ └── /campaign-name-2/


### Asset Naming Convention

`[campaign]_[creator]_[platform]_[type]_[variation]_[date]`

Examples:
- `summer2024_sarahfit_tiktok_video_original_20240615`
- `summer2024_sarahfit_tiktok_video_15s_20240615`
- `summer2024_sarahfit_ig_thumbnail_01_20240615`

### Metadata Tracking

| Field | Description | Example |
|-------|-------------|---------|
| Asset ID | Unique identifier | UGC-2024-001 |
| Creator | @handle | @sarahfit |
| Original Platform | Where created | TikTok |
| Content Type | Format | Video |
| Duration | Length | 45s |
| Usage Rights | License type | Perpetual |
| Rights Expiration | If applicable | N/A |
| Approved Uses | Where can use | All channels |
| Performance | Original metrics | 250K views, 8% ER |
| Tags | Searchable keywords | Product, review, demo |

Rights Tracking

## Usage Rights Tracker

### Rights by Content

| Content ID | Creator | Rights Level | Paid Use | Website | Email | Expires |
|------------|---------|--------------|----------|---------|-------|---------|
| UGC-001 | @handle1 | Full | ✅ | ✅ | ✅ | Never |
| UGC-002 | @handle2 | Limited | ✅ | ✅ | ❌ | Dec 2024 |
| UGC-003 | @handle3 | Organic only | ❌ | ❌ | ❌ | N/A |

### Expiring Rights Alert

| Content | Creator | Rights Expire | Action Needed |
|---------|---------|---------------|---------------|
| UGC-002 | @handle2 | Dec 15, 2024 | Renew or remove |
| UGC-005 | @handle5 | Jan 30, 2025 | Renew or remove |

### Rights Expansion Opportunities

| Content | Current Rights | Potential Upgrade | Est. Cost |
|---------|----------------|-------------------|-----------|
| UGC-003 | Organic only | Add paid rights | $[X] |
| UGC-002 | 12 months | Perpetual | $[X] |

Example

User: "We have 3 great TikTok videos from our campaign. How should we repurpose them?"

Output:

## Repurposing Plan: 3 TikTok Videos

### Content Overview
1. @creator1: 45s product demo (best performer)
2. @creator2: 30s before/after
3. @creator3: 60s day-in-the-life

### Immediate Actions (Week 1)

**From @creator1 video (45s demo):**
- ✅ TikTok Spark Ad (original)
- ✅ Instagram Reel (repost)
- ✅ Website product page embed
- ✅ 3 still images for ads/social
- ✅ 15s cut for Stories

**Total: 1 video → 6 assets**

### 30-Day Repurposing Calendar

| Week | Channel | Content | Asset Type |
|------|---------|---------|------------|
| 1 | TikTok Ads | @creator1 | Spark Ad |
| 1 | Instagram | @creator2 | Reel repost |
| 1 | Website | @creator1 | Embed |
| 2 | Meta Ads | @creator1 | Video ad |
| 2 | Email | @creator3 | GIF + quote |
| 3 | YouTube | @creator2 | Short |
| 4 | Landing page | All | Testimonials |

### Asset Checklist
- [ ] Create 15s cuts from all 3
- [ ] Pull 2 quote cards from @creator3
- [ ] Design 3 thumbnail images
- [ ] Convert @creator2 to GIF for email
- [ ] Add CTA overlay to @creator1 for Meta

Tips for Maximum Value

Plan repurposing before shooting - Capture with multiple uses in mind
Negotiate rights upfront - Cheaper than adding later
Create a system - Organize for easy access
Track everything - Know what you can use where
Refresh regularly - Don't overuse the same content

Related Skills

content-reviewer - Ensure content quality
content-amplifier - Paid amplification of UGC
contract-helper - Secure usage rights
performance-analyzer - Track UGC performance

ugc-repurposer

About

UGC Repurposer

When to Use This Skill

What This Skill Does

How to Use

Plan Repurposing

Create Content Variations

Build Content Library

Instructions

Email Marketing

Paid Advertising

Social Media Organic

Example

Tips for Maximum Value

Related Skills

Use it

Manifest

Reviews

Email Type	UGC Usage
Welcome series	Testimonial quote
Promotional	Product demo GIF
Newsletter	"What creators say" section
Abandoned cart	Social proof quote

Version	Hook	Body	CTA	Overlay
A	Original	Original	Original	None
B	New hook	Original	Original	None
C	Original	Trimmed	Strong CTA	Brand
D	New hook	Trimmed	Strong CTA	Brand

Day	Content Type	Source
Mon	Original brand content	Brand
Tue	UGC repost	@[creator1]
Wed	Original brand content	Brand
Thu	UGC Stories	@[creator2]
Fri	UGC repost	@[creator3]