Imported from TimothyMt/Full-stack-mkt-v0.1 (skills/en/15-social-listening-global/SKILL.md). Install upstream with npx skills add TimothyMt/Full-stack-mkt-v0.1 --skill 15-social-listening-global. Copyright stays with the author.

Social Listening & Monitoring (Global)

Listen before you speak. Understand what customers are saying, how they feel, and where the market is headed — before competitors do.

Information Gathering

Ask up to 4 questions:

1. Brand / product? Brand name, primary product names, founder name (if personal brand).
2. Main competitors? List 2–3 direct competitors to monitor.
3. Current concern? Bad reviews? Trend tracking? Competitor watch?
4. Most important channels? Twitter/X, Reddit, TikTok, Instagram, Google Reviews, all of the above?

Framework: Listen → Analyze → Report → Act

LISTEN    — Collect mentions, comments, reviews, related posts
    |
ANALYZE   — Classify sentiment, identify trends, detect anomalies
    |
REPORT    — Aggregate into weekly/monthly reports with clear insight
    |
ACT       — Respond, adjust strategy, manage crises

Channels to Monitor (Global)

Channel List

Keywords to Monitor

Sentiment Analysis

Sentiment Scale

Categorization by Topic

Crisis Detection

Early Warning Signals

Crisis Response Workflow

Step 1 — Identify (within 1 hour)

Step 2 — Respond (within 2–4 hours)

Step 3 — Resolve (1–7 days)

Step 4 — Recover (2–4 weeks)

Niche Research — 20 hot topics in 7 days

Adapted from social-media-skills/niche-research for global channels.

Goal

Each week, surface the 20 hottest topics/trends in your niche to:

• Create timely content (don't lag competitors)
• Spot content opportunities first
• Know what customers are arguing/curious about

Research Workflow (30–45 min/week)

Output Format

# Niche Research — Week [X] ([DD/MM] – [DD/MM/YYYY])

| # | Topic / Trend | Source | Heat | Discussion focus | Content angle | Suggested post |
|---|---------------|--------|------|------------------|---------------|----------------|
| 1 | [Topic] | Reddit / TikTok / News | High/Med/Low | [Summary] | [Description] | [Idea] |
| 2 | ... | ... | ... | ... | ... | ... |
| ... | ... | ... | ... | ... | ... | ... |
| 20 | ... | ... | ... | ... | ... | ... |

Rules

• 7-day window only — anything older drops out
• Verify post date before adding to the table
• Never invent links or stats — real data only
• If you can't find 20 — record the actual count, don't pad
• Prioritize topics with debate or high engagement — not just news
• Tip: pair with Content Matrix → take hot topics → fill matrix → timely content

Trend Identification

Trend Types to Watch

Detection Methods

Competitive Monitoring

Competitor Tracking Template

What to Watch on Competitors

Brand Health Metrics

4 Core Metrics

Detailed Benchmark

Tools (Global)

Free

Paid (when scaling)

Manual Workflow (small teams)

Daily (15–20 min):

1. Check Facebook Page + Instagram notifications (comments, mentions, reviews)
2. Check TikTok comments (latest 3 videos)
3. Search brand on Twitter/X (filter: past 24h)
4. Check Google Business Profile reviews

Weekly (30–45 min):

1. Search brand on TikTok, Reddit, Facebook Groups
2. Check Meta Ads Library for competitors
3. Read Google Alerts digest
4. Update competitor tracking sheet
5. Write weekly report

Weekly Report

Template

# Social Listening Report — Week [X] ([Date] — [Date])

## Summary

| Metric | This week | Prior week | Change |
|--------|-----------|------------|--------|
| Total mentions | [X] | [X] | [+/- %] |
| Positive mentions | [X] | [X] | [+/- %] |
| Negative mentions | [X] | [X] | [+/- %] |
| Net Sentiment | [X%] | [X%] | [+/- %] |
| Response Rate | [X%] | [X%] | [+/- %] |
| Avg Response Time | [Xh] | [Xh] | [+/- h] |

## Top positive mentions

1. [Source + content summary + reach/engagement]
2. [Source + content summary + reach/engagement]
3. [Source + content summary + reach/engagement]

## Top negative mentions

1. [Source + summary + handled? + outcome]
2. [Source + summary + handled? + outcome]

## Notable competitor activity

- [Competitor 1]: [Notable activity this week]
- [Competitor 2]: [Notable activity this week]

## Trends this week

- [Trend 1]: [Description + brand opportunity]
- [Trend 2]: [Description + brand opportunity]

## Alerts

- [Level: Green/Yellow/Orange/Red] — [Situation description]

## Recommended actions

| # | Action | Priority | Owner | Deadline |
|---|--------|----------|-------|----------|
| 1 | [Description] | [High/Med/Low] | [Role] | [Date] |
| 2 | [Description] | [High/Med/Low] | [Role] | [Date] |

Monthly Report

Template

# Social Listening Report — Month [X]/[YYYY]

## Executive summary

**3 most important insights:**
1. [Insight 1]
2. [Insight 2]
3. [Insight 3]

## Brand Health Dashboard

| Metric | This month | Prior month | Change | Target |
|--------|------------|-------------|--------|--------|
| Share of Voice | [X%] | [X%] | [+/- %] | [X%] |
| Net Sentiment | [X%] | [X%] | [+/- %] | >60% |
| Response Rate | [X%] | [X%] | [+/- %] | >80% |
| Avg Response Time | [Xh] | [Xh] | [+/- h] | <2h |
| Total mentions | [X] | [X] | [+/- %] | — |

## Sentiment by topic

| Topic | Positive | Neutral | Negative | Trend |
|-------|----------|---------|----------|-------|
| Product | [X%] | [X%] | [X%] | [Up/Down/Flat] |
| Service | [X%] | [X%] | [X%] | [Up/Down/Flat] |
| Pricing | [X%] | [X%] | [X%] | [Up/Down/Flat] |
| Marketing | [X%] | [X%] | [X%] | [Up/Down/Flat] |

## Competitor analysis

| Metric | [Brand] | [Competitor 1] | [Competitor 2] |
|--------|---------|----------------|----------------|
| SOV | [X%] | [X%] | [X%] |
| Net Sentiment | [X%] | [X%] | [X%] |
| Notable content | [Description] | [Description] | [Description] |
| Notable campaign | [Description] | [Description] | [Description] |

## Monthly trends

| Trend | Strength | Brand opportunity | Recommendation |
|-------|----------|-------------------|----------------|
| [Trend 1] | [Strong/Med/Weak] | [Description] | [Action] |
| [Trend 2] | [Strong/Med/Weak] | [Description] | [Action] |

## Crisis / Incidents (if any)

| Date | Incident | Severity | Handled | Outcome | Lesson |
|------|----------|----------|---------|---------|--------|
| [Date] | [Description] | [Green-Red] | [Description] | [Description] | [Description] |

## Next month actions

| # | Action | Priority | Owner | Deadline | Measure by |
|---|--------|----------|-------|----------|------------|
| 1 | [Description] | [High] | [Role] | [Date] | [Metric] |
| 2 | [Description] | [Med] | [Role] | [Date] | [Metric] |
| 3 | [Description] | [Low] | [Role] | [Date] | [Metric] |

Skill Cross-references

• 08-competitor-research-global — deep competitor analysis (listening provides real-time data)
• 09-customer-insight-global — listening is the strongest qualitative source for insight
• 13-data-analysis-global — combine qualitative (sentiment) with quantitative (metrics)
• 07-marketing-report-global — brand health section in monthly reports
• 01-content-calendar-global — trends found in listening → fresh content ideas

Quality Checklist

Initial Setup

• Complete keyword list (brand + product + competitors + industry)
• Google Alerts created for each keyword group
• Notifications enabled on Facebook Page, Instagram, TikTok Studio
• Competitor tracking sheet created
• Crisis response workflow documented and team briefed
• Daily listening owner assigned

Weekly

• Daily checks completed every day
• Negative mentions handled within 24h
• Weekly report sent to team/stakeholders
• Competitor sheet updated
• New trends logged with content ideas
• Niche research done — at least 10 topics/week
• Hot topics fed into Content Matrix or content calendar

Monthly

• Full monthly report with 4 brand health metrics
• Competitor comparison updated
• Monthly trends summarized
• Next-month actions assigned with owners and deadlines
• Keyword list reviewed — added/removed where needed