Imported from tarsly/mbg-library (plugins/realtor-toolkit/skills/listing-launch-checklist/SKILL.md). Install upstream with npx skills add tarsly/mbg-library --skill listing-launch-checklist. Copyright stays with the author.

Disclaimer: This skill generates professional workflow materials for real estate agents. MLS rules, listing requirements, disclosure obligations, and photography/staging timelines vary by market and brokerage. Always verify your local MLS rules and brokerage policies before launching any listing. This skill is a productivity tool — not a substitute for your broker's review.

Listing Launch Checklist

STEP 0: PREFERENCES

Check memory for saved agent preferences first.

mcp__cloud-brain__search_notes: "realtor-toolkit preferences"

If preferences found: Display and confirm — "Using: [Agent Name], [Brokerage], [Market]. Proceed or update?"

If not found: Run the setup interview below, then save:

mcp__cloud-brain__write_note:
  path: brain/preferences/realtor-toolkit-preferences.md
  content: |
    # Real Estate Agent Pro — Preferences
    Agent: [name]
    Brokerage: [brokerage]
    Market: [market]
    MLS Platform: [mls-platform]
    Default Photographer: [photographer-name, phone]
    Default Stager: [stager-name, phone]
    Updated: [date]

Setup interview questions:

1. Your full name?
2. Brokerage name?
3. Primary market / city?
4. MLS platform you use (e.g., Flexmls, Matrix, Stellar MLS)?
5. Default photographer contact (name, phone) — optional?
6. Default stager contact (name, phone) — optional?

Show a preferences banner at the top of every output:

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Agent: [Name] | [Brokerage] | [Market]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

You're taking a new listing. This skill generates your complete listing launch package — a professional workflow from signed agreement to live on MLS. Every detail covered, nothing slips.

Step 1: Gather Listing Details

Collect the following information about the property. If you're providing property details directly, I'll parse them. Otherwise, I'll ask clarifying questions:

Property Basics:

• Full property address
• List price
• Target go-live date (when should it hit MLS?)
• Property type (single family, condo, townhome, land)

Seller Information:

• Seller name(s)
• Seller's timeline / motivation
• Any red flags or challenges

Property Features:

• Bedrooms / bathrooms
• Square footage
• Garage (0/1/2/3+, type)
• Lot size
• Year built
• Recent updates / renovations
• Unique selling points (views, location, pool, etc.)
• Concerns to address in marketing

Provide as much or as little detail as you have. I'll generate your full package from whatever you give me.

Step 2: Your Complete Listing Launch Package

I'll generate all of the following, customized to your property:

1. PHOTOGRAPHY BRIEF

A detailed shot list for the photographer covering:

• Must-have exterior angles and details (front, back, sides, landscaping)
• Interior priority rooms (master, kitchen, main living areas)
• Detail shots (high-end finishes, fixtures, built-ins)
• Drone / twilight recommendations (if applicable)
• Staging notes to communicate to seller before shoot day
• Timeline and next steps

2. STAGING CHECKLIST

Room-by-room prep list for the seller:

• What to declutter in each space
• Deep cleaning priorities
• Furniture arrangement tips
• Curb appeal quick wins
• Major "don't do" list (no air fresheners, remove personal photos, pet odors, clutter, etc.)
• Timeline to complete before photography

3. MLS INPUT SHEET

Pre-filled template with all required MLS fields (auto-populated with agent name and brokerage from preferences):

• Compelling property description (250+ words)
• Feature checkboxes (fireplace, hardwood, appliances, etc.)
• Showing instructions and access info
• Disclosures checklist
• Open house dates (if applicable)
• Copy-paste ready for your MLS portal

4. PRE-LAUNCH TIMELINE

Reverse countdown from go-live date with tasks and owners:

• T-14 days: Sign listing agreement, order photography, schedule pre-inspection
• T-10 days: Photography shoot, gather disclosure documents
• T-7 days: Staging walkthrough with seller, final prep
• T-5 days: Review photos, write MLS description, prep marketing materials
• T-3 days: Load to MLS as "Coming Soon," send to buyer agent network
• T-1 day: Final review, confirm open house schedule
• T-0: Go live, post to social media, send to sphere

5. SHOWING INSTRUCTIONS DRAFT

Ready for your MLS showing instructions (auto-populated with agent name from preferences):

• Access type (lockbox, agent showing, keypad, etc.)
• Notice required (24/48/72 hours)
• Pet and alarm instructions
• Seller preferences (times to avoid, no showing stickers, etc.)
• Parking and entry notes
• Cancellation policy

6. DISCLOSURE TRACKER

Standard residential disclosures with status checkboxes:

• Seller's property disclosure
• Lead-based paint disclosure (if pre-1978)
• HOA documents (if applicable)
• Local transfer tax forms
• Property condition report
• Inspection results (once ordered)

How to Use This Skill

1. Tell me: "I'm taking a new listing at [address] for [price], go-live [date]" — plus any other details you have.
2. I'll ask clarifying questions if needed to fill in gaps.
3. I'll generate your complete 6-part launch package ready to print, share, or customize.
4. Use it to brief your photographer, coach your seller, load your MLS, and track pre-launch tasks.

Keep this checklist in your CRM or project management tool. Tick off tasks as you move through the timeline. When you hit T-0, your listing launches clean and professional.

Ready? Share your listing details and I'll build your launch package now.