Imported from Sheshiyer/claude-skills-custom-ts (.claude/skills/mds-messaging-direction-summary/SKILL.md). Install upstream with npx skills add Sheshiyer/claude-skills-custom-ts --skill mds-messaging-direction-summary. Copyright stays with the author.

Messaging & Direction Summary (MDS)

Name: mds-messaging-direction-summary
Author: Sheshiyer

This skill compiles the MDS document used as the source of truth for campaign messaging.

Input Variables

[PRODUCT_BIBLE]
[PERSONA_DATA]
[COMPETITOR_DATA]

The Protocol

Product Pitch: succinct hero description.
Features & Benefits: detailed list with why it matters.
Use Cases: specific scenes and contexts.
Target Audiences: demographics and interests.
Value Propositions: functional, emotional, self-expressive reasons.
Potential Objections: concerns and rebuttals.
Brand Pitch: mission and ethos.
Competitive Notes: similarities and differences.
USP: unique claim and supporting proof.
Desired Emotional Response: target feelings.

Output Instructions

Render into templates/mds.md. Do not omit sections. Include a handoff JSON block.

Integration & Technical Specs

API Specification

ID: mds-messaging-direction-summary
Path: skills/mds-messaging-direction-summary/templates/mds.md
Context: Part of Product Detailing

Data Flow

Input: Derived from project context and upstream skills.
Output: Generates mds.md.

CLI Usage

bun scripts/cli.ts activate mds-messaging-direction-summary

{ "ocm": "1", "id": "sheshiyer-claude-skills-custom-ts-mds-messaging-directio-437de0", "kind": "skill", "name": "mds-messaging-direction-summary", "description": "Produces the Messaging & Direction Summary covering product pitch, features/benefits, use cases, audiences, value props, objections, brand pitch, competitive notes, USP, desired emotions.", "publisher": "Sheshiyer", "version": "1.0.0", "capabilities": { "domains": [ "marketing" ], "tags": [ "skill-md", "github" ], "languages": [ "en" ] }, "quality_prior": 0.6, "examples": [ "Produces the Messaging & Direction Summary covering product pitch, features/benefits, use cases, audiences, value props, objections, brand pitch, competitive notes, USP, desired emotions." ], "primary": false, "metadata": { "source": { "provider": "github", "repository": "https://github.com/Sheshiyer/claude-skills-custom-ts", "path": ".claude/skills/mds-messaging-direction-summary/SKILL.md", "ref": "e44897f171f830b682be0cc1824581a8d45f59b5", "url": "https://github.com/Sheshiyer/claude-skills-custom-ts/blob/e44897f171f830b682be0cc1824581a8d45f59b5/.claude/skills/mds-messaging-direction-summary/SKILL.md", "key": "Sheshiyer/claude-skills-custom-ts/.claude/skills/mds-messaging-direction-summary/SKILL.md" } }, "instructions": "# Messaging & Direction Summary (MDS)\n\nThis skill compiles the MDS document used as the source of truth for campaign messaging.\n\n## Input Variables\n- [PRODUCT_BIBLE]\n- [PERSONA_DATA]\n- [COMPETITOR_DATA]\n\n## The Protocol\n1. Product Pitch: succinct hero description.\n2. Features & Benefits: detailed list with why it matters.\n3. Use Cases: specific scenes and contexts.\n4. Target Audiences: demographics and interests.\n5. Value Propositions: functional, emotional, self-expressive reasons.\n6. Potential Objections: concerns and rebuttals.\n7. Brand Pitch: mission and ethos.\n8. Competitive Notes: simila", "cost": { "context_tokens": 309 } }

mds-messaging-direction-summary

About

Messaging & Direction Summary (MDS)

Input Variables

The Protocol

Output Instructions

Integration & Technical Specs

API Specification

Data Flow

CLI Usage

Use it

Manifest

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