Imported from polarislt0710/claude-skills-hugo (local-plugins/marketing/skills/content-templates/SKILL.md). Install upstream with npx skills add polarislt0710/claude-skills-hugo --skill content-templates. Copyright stays with the author.

Content Templates

Battle-tested structural templates for the 3 most common marketing content surfaces.

Landing Page Copy

HERO
  - Headline:      [Clear value prop, <10 words]
  - Subheadline:   [Who it's for + what they get]
  - CTA:           [Verb-first action: "Start Free", "Get Access"]

SOCIAL PROOF       [logos / numbers / 1 testimonial]

FEATURES (3)       [each: benefit-first, single sentence, icon optional]

FAQ (3)            [answer the 3 biggest objections, NOT random questions]

FINAL CTA          [repeat hero CTA + urgency element]

Email Marketing

Subject line formulas

• Curiosity: The mistake [role] make with [topic]
• Direct benefit: Get [specific result] in [timeframe]
• Social proof: [X] people are doing [thing]
• Urgency: [Offer] ends [timeframe] (use sparingly — burns reputation)

Body structure

1. Hook — first line decides if they read on
2. Relevance — why this matters to THEM specifically
3. Story or proof — concrete example
4. Value delivery — give before you ask
5. Single CTA — one action, one link

Social Media

LinkedIn (B2B)

• Hook: Counter-intuitive or controversial first line
• Body: 3–5 short paragraphs, white space matters
• End: Question that invites a comment
• Cadence: 3×/week beats daily noise

Twitter / X

• Thread (8–15 tweets): First tweet IS the hook — pay it off in tweet 2.
• Single tweet: Insight + one specific reason it matters.
• Replies (3–5/day): Genuine value — earn reach by being useful in others' threads.