Imported from marmikcfc/pepper-skills (skills/content-calendar-planner/SKILL.md). Install upstream with npx skills add marmikcfc/pepper-skills --skill content-calendar-planner. Copyright stays with the author.

Content Calendar Planner

Build a focused monthly content calendar — topics mapped to business goals, content types matched to channels, and a realistic production schedule.

When to Use

• "Build our content calendar for [month]"
• "We need a content plan for next quarter"
• "Help us be more systematic about content"

Prerequisites

• ANTHROPIC_API_KEY
• Business goals and ICP context

Workflow

Step 1: Anchor to goals

Define content goals for the period:

• What funnel stage needs the most content?
• Any campaigns, launches, or events to build around?
• What content has performed best recently?

Step 2: Generate topic pillars

Given our ICP [describe], our product [describe], and our goal to [goal] in [month]:
Generate 4-5 content pillars — themes we can own that map to ICP pain points and our differentiation.
For each pillar: name, rationale, 3 topic ideas, best format (blog/video/newsletter/social).

Step 3: Map to calendar

Step 4: Set publish cadence by channel

Step 5: Add distribution to every piece

For each content asset:

• Primary publish channel
• Repurpose into (blog → newsletter snippet → 3 social posts)
• Internal distribution (Slack, team email)

Step 6: Write brief for top priority piece

• Target reader (specific ICP role)
• Problem it addresses
• Key argument or insight
• Supporting points (3-5)
• CTA

Output

Monthly content calendar with weekly topics, formats, channels, and briefs for priority pieces.