Instruction file imported from koldovsky/banking-landing-page (
.github/instructions/prd.instructions.md). Copyright stays with the author.
Product Requirements Document (PRD)
Project Title
Landing Page for Online Banking Services
Version History
| Version | Date (YYYY‑MM‑DD) | Author | Description |
|---|---|---|---|
| 0.1 | 2025‑06‑19 | <Your Name> | First draft |
1. Overview
Design and launch a public‑facing landing page that clearly communicates the value of *Raiffeisen Bank* digital banking services and converts qualified visitors into account applicants.**
2. Objectives & Success Metrics
| Objective | Metric | Target |
|---|---|---|
| Increase qualified traffic | Sessions from paid + organic | +25 % QoQ |
| Improve conversion | Visitor → “Apply Now” click‑through rate | ≥ 6 % |
| Reduce abandonment | Form start→submit completion | ≥ 70 % |
| Brand trust | Brand favorability survey score | ≥ 4.2 / 5 |
3. Background & Problem Statement
Current marketing pages emphasize individual products but lack a single, cohesive destination for prospects who search for “online banking.” As a result, we see fragmented traffic and lower overall conversion.
Problem Statement: Prospective customers do not immediately understand the full value and safety of our digital banking offering, leading to missed acquisition opportunities.
4. Target Users / Personas
-
Young Professional – “Maria, 27”
- Mobile‑first, compares fintechs, values fee transparency.
-
Growing Family – “Oleh, 35”
- Looks for easy budgeting tools, joint accounts.
-
Digital Nomad – “Anya, 30”
- Needs multi‑currency support and international ATM access.
5. Value Proposition
- Zero hidden fees — no monthly maintenance cost.
- 5‑minute online sign‑up with e‑KYC.
- Up to 3 % annual interest on current balance.
- 24/7 human chat support.
6. User Stories
| Priority | As a … | I want to … | So that … |
|---|---|---|---|
| P0 | Visitor | understand the key benefits within 5 seconds | I feel confident to apply |
| P0 | Visitor | click “Apply Now” and start onboarding | I can open an account in minutes |
| P1 | Returning visitor | see social proof (ratings, testimonials) | I trust the service |
| P2 | Visually impaired user | navigate with a screen reader | I access all content |
7. Functional Requirements
| ID | Requirement | Priority |
|---|---|---|
| FR‑01 | Responsive design (desktop ≥1280 px, tablet ≥768 px, mobile ≥360 px) | P0 |
| FR‑02 | Hero section with headline, sub‑copy, CTA | P0 |
| FR‑03 | Benefits section (icons + copy) editable via CMS | P0 |
| FR‑04 | Embedded regulated “Apply Now” link to onboarding flow | P0 |
| FR‑05 | Customer reviews carousel (Trustpilot API) | P1 |
| FR‑06 | FAQ accordion | P1 |
| FR‑07 | Blog/article links module | P2 |
8. Non‑Functional Requirements
- Performance: First Contentful Paint ≤ 2 s on 3G.
- Accessibility: WCAG 2.2 AA compliance.
- SEO: Structured data markup for Organization & FAQ.
- Security: All connections via HTTPS, CSP configured.
9. Compliance & Legal
- GDPR and local data protection (EU/EEA, Ukraine).
- Display deposit insurance disclaimers.
- Marketing copy to pass compliance review (FINRA‐style).
10. Assumptions & Dependencies
- Core onboarding & KYC flows already exist and are out of scope for this page.
- Content team will supply final copy & imagery by 2025‑07‑05.
- Brand team will deliver updated design tokens by 2025‑07‑01.
11. Scope & Out of Scope
| In Scope | Out of Scope |
|---|---|
| New landing page template | Redesign of onboarding flow |
| Tracking with GA4 + first‑party pixels | Offline marketing collateral |
| A/B testing hero headline | Additional language localizations |
12. Analytics & Tracking
- GA4 pageview & event schema (apply_click, faq_expand, scroll_depth > 75 %).
- Consent‑mode toggle for EU visitors.
- Conversion funnel dashboard in Looker.
13. Design & UX Notes
- Primary CTA color:
brand‑blue‑600. - Above‑the‑fold height: 600 px on desktop.
- Wireframes: Figma file
Bank‑Landing‑v2.fig(link TBD).
14. Milestones & Timeline
| Milestone | Owner | Date |
|---|---|---|
| Requirements sign‑off | Product | 2025‑06‑26 |
| Final copy & assets | Content | 2025‑07‑05 |
| High‑fidelity design | Design | 2025‑07‑12 |
| Development complete | Engineering | 2025‑07‑26 |
| QA & accessibility audit | QA | 2025‑07‑30 |
| Launch | Product | 2025‑08‑01 |
15. Open Issues & Risks
- Regulatory review could delay launch by up to 2 weeks.
- Traffic forecasting accuracy impacts server capacity planning.
- Dependency on Trustpilot API availability.
Next Steps
- Review and add missing technical constraints (e.g., CMS selection).
- Confirm legal copy requirements with Compliance.
- Schedule cross‑functional kickoff meeting.