content-repurposing

Imported from halt-catch-fire/mutiny (guides/content/content-repurposing/SKILL.md). Install upstream with npx skills add halt-catch-fire/mutiny --skill content-repurposing. Copyright stays with the author.

Install the belt CLI skill: npx skills add belt-sh/cli

Content Repurposing

Turn one piece of content into many formats via inference.sh CLI.

Quick Start

Requires inference.sh CLI (belt). Install instructions

belt login

# Generate a quote card from a blog pull-quote
belt app run falai/flux-dev-lora --input '{
  "prompt": "minimal quote card design, dark navy background, large white quotation marks, clean sans-serif typography space, modern professional design, social media post format",
  "width": 1024,
  "height": 1024
}'

The Content Pyramid

One source piece can generate 10+ derivative assets:

            ┌──────────┐
            │ LONG-FORM │  Blog post, podcast, video, whitepaper
            │  SOURCE   │
            └─────┬─────┘
                  │
        ┌─────────┼─────────┐
        ▼         ▼         ▼
   ┌─────────┐ ┌──────┐ ┌──────────┐
   │ MEDIUM  │ │MEDIUM│ │  MEDIUM  │  Newsletter, LinkedIn, email
   │ FORMAT  │ │FORMAT│ │  FORMAT  │
   └────┬────┘ └──┬───┘ └────┬─────┘
        │         │          │
   ┌────┼────┐    │     ┌────┼────┐
   ▼    ▼    ▼    ▼     ▼    ▼    ▼
 ┌───┐┌───┐┌───┐┌───┐┌───┐┌───┐┌───┐  Tweets, quotes, audiograms,
 │   ││   ││   ││   ││   ││   ││   │  short clips, infographic tiles
 └───┘└───┘└───┘└───┘└───┘└───┘└───┘

Conversion Recipes

Blog Post -> Twitter/X Thread

Extract 5-8 key insights. One per tweet. Add hook.

Adaptation:

• Remove nuance and caveats (threads are punchy)
• Add numbers and specifics (threads need skimmability)
• Cut academic language (threads are conversational)

# Generate a visual for the thread
belt app run falai/flux-dev-lora --input '{
  "prompt": "clean infographic tile, single statistic 60% highlighted in large bold text, minimal dark background, data visualization style, professional",
  "width": 1024,
  "height": 1024
}'

# Post the thread
belt app run x/post-create --input '{
  "text": "I analyzed 500 landing pages.\n\nHere are 7 patterns the top converters all share:\n\n🧵 Thread:"
}'

Blog Post -> LinkedIn Carousel

1 slide per section. 8-12 slides total.

Specs: 1080x1080 (square) or 1080x1350 (4:5 for more space)

# Generate carousel slides
for i in {1..10}; do
  belt app run falai/flux-dev-lora --input "{
    \"prompt\": \"clean minimal presentation slide, dark gradient background, large text area, professional business design, slide $i of 10, consistent style\",
    \"width\": 1024,
    \"height\": 1024
  }" --no-wait
done

Blog Post -> Newsletter Section

3-line summary + "why it matters" + link.

## This Week's Feature: [Title]

[1-2 sentence summary of the key insight]

**Why it matters:** [1 sentence connecting to reader's work/life]

→ [Read the full post](link)

Blog Post -> Short-Form Video Script

Problem + key insight + CTA. Under 60 seconds.

# Generate voiceover
belt app run falai/dia-tts --input '{
  "prompt": "[S1] Most landing pages make this mistake. They put the features above the fold instead of the outcome. Top converting pages show what life looks like AFTER using the product. Try it and watch your conversion rate climb."
}'

# Generate video
belt app run google/veo-3-1-fast --input '{
  "prompt": "Screen recording style, scrolling through a well-designed landing page, clean modern UI, smooth scroll, professional website"
}'

Blog Post -> Audiogram

Pull best quote. Generate audio. Add waveform visual.

# Generate audio of the key quote
belt app run falai/dia-tts --input '{
  "prompt": "[S1] The number one mistake I see on landing pages... is putting features above the fold. The best pages show the outcome. Not what your product does, but what life looks like after."
}'

Podcast Episode -> Blog Post

# 1. Transcribe the episode
belt app run <stt-app> --input '{
  "audio": "episode-42.mp3"
}'

# 2. Edit transcript into blog format:
# - Remove filler words (um, uh, like, you know)
# - Add headers at topic changes
# - Break into paragraphs
# - Add intro and conclusion
# - Add links mentioned in the episode

Podcast Episode -> Quote Cards

3-5 best quotes with speaker attribution.

# Generate quote card backgrounds
belt app run falai/flux-dev-lora --input '{
  "prompt": "minimal quote card background, subtle gradient from dark blue to black, large quotation mark watermark, clean modern design, social media square format",
  "width": 1080,
  "height": 1080
}'

Video -> GIF

Key moment, 3-5 seconds, under 5MB.

Best moments for GIFs:

• Reaction shots
• Before/after reveals
• Key demonstration steps
• Funny or surprising moments

Long Video -> Short Clips

# Extract the best 15-60 second segments for Reels/TikTok/Shorts
# Focus on self-contained moments that make sense without context:
# - A single tip or insight
# - A surprising stat reveal
# - A demonstration of one feature
# - A strong opinion or hot take

The Golden Rule

Never copy-paste across formats. Each platform has different:

Content Repurposing Checklist

For each piece of long-form content, create:

• Twitter/X thread (5-8 tweets)
• LinkedIn post or carousel
• Newsletter section (3-line summary)
• 2-3 quote cards for social
• Short-form video script (30-60s)
• Email snippet for nurture sequence
• Slide for internal presentation

Common Mistakes

Related Skills

npx skills add inference-sh/skills@ai-social-media-content
npx skills add inference-sh/skills@ai-image-generation
npx skills add inference-sh/skills@text-to-speech
npx skills add inference-sh/skills@twitter-automation

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