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HubSpot Integration

Expert patterns for HubSpot CRM integration including OAuth authentication, CRM objects, associations, batch operations, webhooks, and custom objects. Covers Node.js and Python SDKs.

Patterns

OAuth 2.0 Authentication

Secure authentication for public apps

When to use: Building public app or multi-account integration

Template

// OAuth 2.0 flow for HubSpot import { Client } from "@hubspot/api-client";

// Environment variables const CLIENT_ID = process.env.HUBSPOT_CLIENT_ID; const CLIENT_SECRET = process.env.HUBSPOT_CLIENT_SECRET; const REDIRECT_URI = process.env.HUBSPOT_REDIRECT_URI; const SCOPES = "crm.objects.contacts.read crm.objects.contacts.write";

// Step 1: Generate authorization URL function getAuthUrl(): string { const authUrl = new URL("https://app.hubspot.com/oauth/authorize"); authUrl.searchParams.set("client_id", CLIENT_ID); authUrl.searchParams.set("redirect_uri", REDIRECT_URI); authUrl.searchParams.set("scope", SCOPES); return authUrl.toString(); }

// Step 2: Handle OAuth callback async function handleOAuthCallback(code: string) { const response = await fetch("https://api.hubapi.com/oauth/v1/token", { method: "POST", headers: { "Content-Type": "application/x-www-form-urlencoded" }, body: new URLSearchParams({ grant_type: "authorization_code", client_id: CLIENT_ID, client_secret: CLIENT_SECRET, redirect_uri: REDIRECT_URI, code: code, }), });

const tokens = await response.json(); // { // access_token: "xxx", // refresh_token: "xxx", // expires_in: 1800 // 30 minutes // }

// Store tokens securely await storeTokens(tokens);

return tokens; }

// Step 3: Refresh access token (before expiry) async function refreshAccessToken(refreshToken: string) { const response = await fetch("https://api.hubapi.com/oauth/v1/token", { method: "POST", headers: { "Content-Type": "application/x-www-form-urlencoded" }, body: new URLSearchParams({ grant_type: "refresh_token", client_id: CLIENT_ID, client_secret: CLIENT_SECRET, refresh_token: refreshToken, }), });

return response.json(); }

// Step 4: Create authenticated client function createClient(accessToken: string): Client { const hubspotClient = new Client({ accessToken }); return hubspotClient; }

Notes

• Access tokens expire in 30 minutes
• Refresh tokens before expiry
• Store refresh tokens securely
• Rotate tokens every 6 months

Private App Token

Authentication for single-account integrations

When to use: Building internal integration for one HubSpot account

Template

// Private App Token - simpler for single account import { Client } from "@hubspot/api-client";

// Create client with private app token const hubspotClient = new Client({ accessToken: process.env.HUBSPOT_PRIVATE_APP_TOKEN, });

// Private app tokens don't expire // But should be rotated every 6 months for security

// Example: Get contacts async function getContacts() { try { const response = await hubspotClient.crm.contacts.basicApi.getPage( 100, // limit undefined, // after cursor ["firstname", "lastname", "email", "phone"], // properties );

return response.results;

} catch (error) { if (error.code === 429) { // Rate limited - implement backoff const retryAfter = error.headers?.["retry-after"] || 10; await sleep(retryAfter * 1000); return getContacts(); } throw error; } }

// Python equivalent // from hubspot import HubSpot // // client = HubSpot(access_token=os.environ["HUBSPOT_PRIVATE_APP_TOKEN"]) // // contacts = client.crm.contacts.basic_api.get_page( // limit=100, // properties=["firstname", "lastname", "email"] // )

Notes

• Private app tokens don't expire
• All private apps share daily rate limit
• Each private app has own burst limit
• Recommended: Rotate every 6 months

CRM Object CRUD Operations

Create, read, update, delete CRM records

When to use: Working with contacts, companies, deals, tickets

Template

import { Client } from "@hubspot/api-client";

const hubspotClient = new Client({ accessToken: process.env.HUBSPOT_TOKEN, });

// CREATE contact async function createContact(data: { email: string; firstname: string; lastname: string; }) { const response = await hubspotClient.crm.contacts.basicApi.create({ properties: { email: data.email, firstname: data.firstname, lastname: data.lastname, }, });

return response; }

// READ contact by ID async function getContact(contactId: string) { const response = await hubspotClient.crm.contacts.basicApi.getById( contactId, ["firstname", "lastname", "email", "phone", "company"], );

return response; }

// UPDATE contact async function updateContact(contactId: string, properties: object) { const response = await hubspotClient.crm.contacts.basicApi.update( contactId, { properties }, );

return response; }

// DELETE contact async function deleteContact(contactId: string) { await hubspotClient.crm.contacts.basicApi.archive(contactId); }

// SEARCH contacts async function searchContacts(query: string) { const response = await hubspotClient.crm.contacts.searchApi.doSearch({ query, limit: 100, properties: ["firstname", "lastname", "email"], sorts: [{ propertyName: "createdate", direction: "DESCENDING" }], });

return response.results; }

// LIST with pagination async function getAllContacts() { const allContacts = []; let after = undefined;

do { const response = await hubspotClient.crm.contacts.basicApi.getPage( 100, after, ["firstname", "lastname", "email"], );

allContacts.push(...response.results);
after = response.paging?.next?.after;

} while (after);

return allContacts; }

Notes

• Use properties param to fetch only needed fields
• Search API has 10k result limit
• Always implement pagination for lists
• Archive (soft delete) vs. GDPR delete available

Batch Operations

Bulk create, update, or read records efficiently

When to use: Processing multiple records (reduce rate limit usage)

Template

import { Client } from "@hubspot/api-client";

const hubspotClient = new Client({ accessToken: process.env.HUBSPOT_TOKEN, });

// BATCH CREATE contacts (up to 100 per batch) async function batchCreateContacts(contacts: Array<{ email: string; firstname: string; lastname: string; }>) { const inputs = contacts.map((contact) => ({ properties: { email: contact.email, firstname: contact.firstname, lastname: contact.lastname, }, }));

const response = await hubspotClient.crm.contacts.batchApi.create({ inputs, });

return response.results; }

// BATCH UPDATE contacts async function batchUpdateContacts( updates: Array<{ id: string; properties: object }> ) { const inputs = updates.map(({ id, properties }) => ({ id, properties, }));

const response = await hubspotClient.crm.contacts.batchApi.update({ inputs, });

return response.results; }

// BATCH READ contacts by ID async function batchReadContacts( ids: string[], properties: string[] = ["firstname", "lastname", "email"] ) { const response = await hubspotClient.crm.contacts.batchApi.read({ inputs: ids.map((id) => ({ id })), properties, });

return response.results; }

// BATCH ARCHIVE contacts async function batchDeleteContacts(ids: string[]) { await hubspotClient.crm.contacts.batchApi.archive({ inputs: ids.map((id) => ({ id })), }); }

// Process large dataset in chunks async function processLargeDataset(allContacts: any[]) { const BATCH_SIZE = 100; const results = [];

for (let i = 0; i < allContacts.length; i += BATCH_SIZE) { const batch = allContacts.slice(i, i + BATCH_SIZE); const batchResults = await batchCreateContacts(batch); results.push(...batchResults);

// Respect rate limits - wait between batches
if (i + BATCH_SIZE < allContacts.length) {
  await sleep(100);  // 100ms between batches
}

}

return results; }

Notes

• Max 100 items per batch request
• Saves up to 80% of rate limit quota
• Batch operations are atomic per item (partial success possible)
• Check response.errors for failed items

Associations v4 API

Create relationships between CRM records

When to use: Linking contacts to companies, deals, etc.

Template

import { Client, AssociationTypes } from "@hubspot/api-client";

const hubspotClient = new Client({ accessToken: process.env.HUBSPOT_TOKEN, });

// CREATE association (Contact to Company) async function associateContactToCompany( contactId: string, companyId: string ) { await hubspotClient.crm.associations.v4.basicApi.create( "contacts", contactId, "companies", companyId, [ { associationCategory: "HUBSPOT_DEFINED", associationTypeId: AssociationTypes.contactToCompany, }, ] ); }

// CREATE association (Deal to Contact) async function associateDealToContact(dealId: string, contactId: string) { await hubspotClient.crm.associations.v4.basicApi.create( "deals", dealId, "contacts", contactId, [ { associationCategory: "HUBSPOT_DEFINED", associationTypeId: 3, // deal_to_contact }, ] ); }

// GET associations for a record async function getContactCompanies(contactId: string) { const response = await hubspotClient.crm.associations.v4.basicApi.getPage( "contacts", contactId, "companies", undefined, 500 );

return response.results; }

// CREATE association with custom label async function createLabeledAssociation( contactId: string, companyId: string, labelId: number // Custom association label ID ) { await hubspotClient.crm.associations.v4.basicApi.create( "contacts", contactId, "companies", companyId, [ { associationCategory: "USER_DEFINED", associationTypeId: labelId, }, ] ); }

// BATCH create associations async function batchAssociateContactsToCompany( contactIds: string[], companyId: string ) { const inputs = contactIds.map((contactId) => ({ _from: { id: contactId }, to: { id: companyId }, types: [ { associationCategory: "HUBSPOT_DEFINED", associationTypeId: AssociationTypes.contactToCompany, }, ], }));

await hubspotClient.crm.associations.v4.batchApi.create( "contacts", "companies", { inputs } ); }

// Common association type IDs // Contact to Company: 1 // Company to Contact: 2 // Deal to Contact: 3 // Contact to Deal: 4 // Deal to Company: 5 // Company to Deal: 6

Notes

• Requires SDK version 9.0.0+ for v4 API
• Association labels supported for custom relationships
• Use batch API for multiple associations
• HUBSPOT_DEFINED for standard, USER_DEFINED for custom labels

Webhook Handling

Receive real-time notifications from HubSpot

When to use: Need instant updates on CRM changes

Template

import crypto from "crypto"; import { Client } from "@hubspot/api-client";

// Webhook signature validation function validateWebhookSignature( requestBody: string, signature: string, clientSecret: string ): boolean { // For v2 signature (most common) const expectedSignature = crypto .createHmac("sha256", clientSecret) .update(requestBody) .digest("hex");

return signature === expectedSignature; }

// Express webhook handler app.post("/webhooks/hubspot", async (req, res) => { const signature = req.headers["x-hubspot-signature-v3"] as string; const timestamp = req.headers["x-hubspot-request-timestamp"] as string; const requestBody = JSON.stringify(req.body);

// Validate signature const isValid = validateWebhookSignature( requestBody, signature, process.env.HUBSPOT_CLIENT_SECRET );

if (!isValid) { console.error("Invalid webhook signature"); return res.status(401).send("Unauthorized"); }

// Check timestamp (prevent replay attacks) const timestampAge = Date.now() - parseInt(timestamp); if (timestampAge > 300000) { // 5 minutes console.error("Webhook timestamp too old"); return res.status(401).send("Timestamp expired"); }

// Process events - respond quickly! const events = req.body;

// Queue for async processing for (const event of events) { await queue.add("hubspot-webhook", event); }

// Respond immediately res.status(200).send("OK"); });

// Async processor async function processWebhookEvent(event: any) { const { subscriptionType, objectId, propertyName, propertyValue } = event;

switch (subscriptionType) { case "contact.creation": await handleContactCreated(objectId); break;

case "contact.propertyChange":
  await handleContactPropertyChange(objectId, propertyName, propertyValue);
  break;

case "deal.creation":
  await handleDealCreated(objectId);
  break;

case "contact.deletion":
  await handleContactDeleted(objectId);
  break;

default:
  console.log(`Unhandled event: ${subscriptionType}`);

} }

// Webhook subscription types: // contact.creation, contact.deletion, contact.propertyChange // company.creation, company.deletion, company.propertyChange // deal.creation, deal.deletion, deal.propertyChange

Notes

• Validate signature before processing
• Respond within 5 seconds
• Queue heavy processing for async
• Max 1000 webhook subscriptions per app

Custom Objects

Create and manage custom object types

When to use: Standard objects don't fit your data model

Template

import { Client } from "@hubspot/api-client";

const hubspotClient = new Client({ accessToken: process.env.HUBSPOT_TOKEN, });

// CREATE custom object schema async function createCustomObjectSchema() { const schema = { name: "projects", labels: { singular: "Project", plural: "Projects", }, primaryDisplayProperty: "project_name", requiredProperties: ["project_name"], properties: [ { name: "project_name", label: "Project Name", type: "string", fieldType: "text", }, { name: "status", label: "Status", type: "enumeration", fieldType: "select", options: [ { label: "Active", value: "active" }, { label: "Completed", value: "completed" }, { label: "On Hold", value: "on_hold" }, ], }, { name: "budget", label: "Budget", type: "number", fieldType: "number", }, { name: "start_date", label: "Start Date", type: "date", fieldType: "date", }, ], associatedObjects: ["CONTACT", "COMPANY"], };

const response = await hubspotClient.crm.schemas.coreApi.create(schema); return response; }

// CREATE custom object record async function createProject(data: { project_name: string; status: string; budget: number; }) { const response = await hubspotClient.crm.objects.basicApi.create( "projects", // Custom object name { properties: data } );

return response; }

// READ custom object by ID async function getProject(projectId: string) { const response = await hubspotClient.crm.objects.basicApi.getById( "projects", projectId, ["project_name", "status", "budget", "start_date"] );

return response; }

// UPDATE custom object async function updateProject(projectId: string, properties: object) { const response = await hubspotClient.crm.objects.basicApi.update( "projects", projectId, { properties } );

return response; }

// SEARCH custom objects async function searchProjects(status: string) { const response = await hubspotClient.crm.objects.searchApi.doSearch( "projects", { filterGroups: [ { filters: [ { propertyName: "status", operator: "EQ", value: status, }, ], }, ], properties: ["project_name", "status", "budget"], limit: 100, } );

return response.results; }

Notes

• Custom objects require Enterprise tier
• Max 10 custom objects per account
• Use crm.objects API with object name as parameter
• Can associate with standard and other custom objects

Sharp Edges

Rate Limits Vary by App Type and Hub Tier

Severity: HIGH

5% Error Rate Threshold for Marketplace Apps

Severity: HIGH

API Keys Deprecated - Use OAuth or Private App Tokens

Severity: CRITICAL

OAuth Access Tokens Expire in 30 Minutes

Severity: HIGH

Webhook Requests Must Be Validated

Severity: CRITICAL

All List Endpoints Require Pagination

Severity: MEDIUM

Associations v4 API Has Breaking Changes

Severity: HIGH

Polling Limited to 100,000 Requests Per Day

Severity: MEDIUM

Validation Checks

Hardcoded HubSpot API Key

Severity: ERROR

API keys must never be hardcoded

Message: Hardcoded HubSpot API key detected. Use environment variables. Note: API keys are deprecated - use Private App tokens.

Hardcoded HubSpot Access Token

Severity: ERROR

Access tokens must use environment variables

Message: Hardcoded HubSpot access token. Use environment variables.

Hardcoded Client Secret

Severity: ERROR

OAuth client secrets must be secured

Message: Hardcoded client secret. Use environment variables.

Missing Webhook Signature Validation

Severity: ERROR

Webhook endpoints must validate HubSpot signatures

Message: Webhook endpoint without signature validation. Validate X-HubSpot-Signature-v3.

Missing Rate Limit Handling

Severity: WARNING

API calls should handle 429 responses

Message: HubSpot API calls without rate limit handling. Implement retry logic with backoff.

Unthrottled Parallel API Calls

Severity: WARNING

Parallel calls can exceed rate limits

Message: Parallel HubSpot API calls without throttling. Use rate limiter.

Missing Pagination for List Calls

Severity: WARNING

List endpoints return paginated results

Message: API call without pagination handling. Implement cursor-based pagination.

Individual Operations in Loop

Severity: INFO

Use batch operations for multiple items

Message: Individual API calls in loop. Consider batch operations for better performance.

Token Storage Without Expiry

Severity: WARNING

OAuth tokens expire and need refresh logic

Message: Token storage without expiry tracking. Store expiresAt for refresh logic.

Deprecated API Key Usage

Severity: ERROR

API keys are deprecated

Message: Using deprecated API key. Migrate to Private App token or OAuth 2.0.

Collaboration

Delegation Triggers

• user needs email marketing automation -> email-marketing (Beyond HubSpot's built-in email tools)
• user needs custom CRM UI -> frontend (Building portal or dashboard)
• user needs data pipeline -> data-engineer (ETL from HubSpot to warehouse)
• user needs Salesforce integration -> salesforce-development (HubSpot + Salesforce sync)
• user needs payment processing -> stripe-integration (Payments beyond HubSpot quotes)
• user needs analytics dashboard -> analytics-specialist (Custom reporting beyond HubSpot)

When to Use

• User mentions or implies: hubspot
• User mentions or implies: hubspot api
• User mentions or implies: hubspot crm
• User mentions or implies: hubspot integration
• User mentions or implies: contacts api