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/growth - Growth Strategy

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Purpose

This command builds a growth plan tied to funnel bottlenecks, measurable experiments, and platform-native channel execution.

Primary Routing

• Primary agent: marketing-strategist
• Supporting agents when needed: seo-specialist, product-owner, backend-specialist, data-engineer
• Primary skills: growth-marketing, social-media-patterns

When to Use

Use this workflow for:

• acquisition and activation strategy
• experiment backlog creation
• X, LinkedIn, or Reddit strategy
• campaign planning tied to business goals
• retention or funnel bottleneck analysis
• cross-channel content planning

Workflow

1. Define the business goal

   • acquisition
   • activation
   • retention
   • referral
   • monetization

2. Identify the funnel bottleneck

   • where users are dropping
   • what evidence supports it
   • what baseline metrics exist

3. Build the strategy

   • target segment
   • channel choice
   • experiment ideas
   • content pillars
   • response/community expectations

4. Pull in specialists if needed

   • seo-specialist for search + GEO alignment
   • product-owner for prioritization and roadmap fit
   • backend-specialist or data-engineer for instrumentation/data constraints

5. Deliver a measurable plan

   • hypothesis
   • metric
   • timeframe
   • owner
   • guardrails

Output Format

## Growth Plan

### Goal
- [business outcome]

### Bottleneck
- [funnel constraint]

### Experiments
- [hypothesis + metric + timeline]

### Channel Plan
- [platform-specific actions]

Rules

• Do not optimize for vanity metrics as the primary goal
• Do not cross-post identical content across platforms
• Ask clarifying questions first if audience, goal, or funnel stage is unclear
• Tie every recommended action to a measurable business outcome