Imported from davepoon/buildwithclaude (plugins/all-skills/skills/agent-analytics/SKILL.md). Install upstream with npx skills add davepoon/buildwithclaude --skill agent-analytics. Copyright stays with the author.

Agent Analytics — Analytics your agent can actually use

You are adding analytics tracking using Agent Analytics — the analytics platform your AI agent can actually use. Built for developers who ship lots of projects and want their AI agent to track, analyze, experiment, and optimize across all of them.

Website: agentanalytics.sh GitHub: Agent-Analytics/agent-analytics Docs: docs.agentanalytics.sh

When to Use This Skill

• User wants to add analytics tracking to a website or app
• User wants to check how their projects are doing (traffic, conversions, engagement)
• User wants to run A/B experiments on headlines, CTAs, or flows
• User wants funnel analysis, retention cohorts, or traffic breakdowns
• User asks "how's my site doing?" or "are people visiting?"

Philosophy

You are NOT Mixpanel. Don't track everything. Track only what answers: "Is this project alive and growing?"

For a typical site, that's 3-5 custom events max on top of automatic page views.

First-time setup

Get an API key: Sign up at agentanalytics.sh and generate a key from the dashboard. Alternatively, self-host the open-source version from GitHub.

If the project doesn't have tracking yet:

# 1. Login (one time — uses your API key)
npx @agent-analytics/cli login --token aak_YOUR_API_KEY

# 2. Create the project (returns a project write token)
npx @agent-analytics/cli create my-site --domain https://mysite.com

# 3. Add the snippet using the returned token
# 4. Deploy, click around, verify:
npx @agent-analytics/cli events my-site

The create command returns a project write token — use it as data-token in the snippet. This is separate from your API key (which is for reading/querying).

Step 1: Add the tracking snippet

The create command returns a tracking snippet with your project token — add it before </body>. It auto-tracks page_view events with path, referrer, browser, OS, device, screen size, and UTM params. You do NOT need to add custom page_view events.

Step 1b: Discover existing events (existing projects)

If tracking is already set up, check what events and property keys are already in use so you match the naming:

npx @agent-analytics/cli properties-received PROJECT_NAME

Step 2: Add custom events to important actions

Use onclick handlers on the elements that matter:

<a href="..." onclick="window.aa?.track('EVENT_NAME', {id: 'ELEMENT_ID'})">

Standard events for 80% of SaaS sites

Pick the ones that apply. Most sites need 2-4:

What NOT to track

• Every link or button (too noisy)
• Scroll depth (not actionable)
• Form field interactions (too granular)
• Footer links (low signal)

Property naming rules

• Use snake_case: hero_get_started not heroGetStarted
• The id property identifies WHICH element: short, descriptive
• Name IDs as section_action: hero_signup, pricing_pro, nav_dashboard

Step 2b: Run A/B experiments

Experiments let you test which variant of a page element converts better. The full lifecycle is API-driven — no dashboard UI needed.

Creating an experiment

npx @agent-analytics/cli experiments create my-site \
  --name signup_cta --variants control,new_cta --goal signup

Implementing variants

Declarative (recommended): Use data-aa-experiment and data-aa-variant-{key} HTML attributes. Original content is the control. The tracker swaps text for assigned variants automatically.

<h1 data-aa-experiment="signup_cta" data-aa-variant-new_cta="Start Free Trial">Sign Up</h1>

Programmatic (complex cases): Use window.aa?.experiment(name, variants) — deterministic, same user always gets same variant.

Checking results

npx @agent-analytics/cli experiments get exp_abc123

Returns Bayesian probability_best, lift, and a recommendation. The system needs ~100 exposures per variant before results are significant.

Step 3: Test immediately

After adding tracking, verify it works:

# Click around, then check:
npx @agent-analytics/cli events PROJECT_NAME
# Events appear within seconds.

CLI Reference

All commands use npx @agent-analytics/cli:

# Setup
login --token aak_YOUR_KEY           # Save API key (one time)
projects                              # List all projects
create my-site --domain https://...   # Create project

# Real-time
live                                  # Live TUI dashboard across ALL projects
live my-site                          # Live view for one project

# Analytics
stats my-site --days 7                # Overview: events, users, daily trends
insights my-site --period 7d          # Period-over-period comparison
breakdown my-site --property path --event page_view --limit 10  # Top pages/referrers/UTM
pages my-site --type entry            # Landing page performance & bounce rates
sessions-dist my-site                 # Session engagement histogram
heatmap my-site                       # Peak hours & busiest days
events my-site --days 30              # Raw event log
sessions my-site                      # Individual session records
properties my-site                    # Discover event names & property keys
funnel my-site --steps "page_view,signup,purchase"  # Funnel drop-off
retention my-site --period week --cohorts 8         # Cohort retention

# A/B experiments
experiments list my-site
experiments create my-site --name signup_cta --variants control,new_cta --goal signup
experiments get exp_abc123
experiments complete exp_abc123 --winner new_cta

Which endpoint for which question

For any "how is X doing" question, always call insights first — it's the single most useful endpoint.

Examples

Track custom events via window.aa?.track():

window.aa?.track('cta_click', {id: 'hero_get_started'});
window.aa?.track('signup', {method: 'github'});
window.aa?.track('feature_used', {feature: 'create_project'});
window.aa?.track('checkout', {plan: 'pro'});

What this skill does NOT do

• No GUI dashboards — your agent IS the dashboard (or use live for a real-time TUI)
• No user management or billing
• No PII stored — IP addresses are not logged or retained. Privacy-first by design