Imported from anysiteio/agent-skills (skills/anysite-competitor-intelligence/SKILL.md). Install upstream with npx skills add anysiteio/agent-skills --skill anysite-competitor-intelligence. Copyright stays with the author.

anysite Competitor Intelligence

Comprehensive competitive intelligence gathering using anysite MCP server. Track competitors across LinkedIn, social media, and the web to understand their strategies, monitor their activities, and identify competitive opportunities.

Overview

The anysite Competitor Intelligence skill helps you:

• Track competitor companies on LinkedIn and Y Combinator
• Monitor hiring patterns to identify growth areas and strategic priorities
• Analyze content strategies across social platforms
• Benchmark positioning and messaging
• Identify key employees and leadership changes
• Track competitive movements like funding, launches, partnerships

This skill provides 90% coverage of competitive intelligence capabilities with excellent LinkedIn and social media monitoring.

v2 Tool Interface

All data fetching uses the universal execute() meta-tool:

execute(source, category, endpoint, params) → returns data + cache_key

After fetching, use these for analysis and export:

• get_page(cache_key, offset, limit) — paginate through large result sets
• query_cache(cache_key, conditions, sort_by, aggregate, group_by) — filter/sort/aggregate cached data without re-fetching
• export_data(cache_key, format) — export to CSV, JSON, or JSONL for sharing

Always call discover(source, category) first if unsure about endpoint names or params.

Error handling: Check response for llm_hint field on errors — it provides actionable guidance (e.g., "Likely passed fsd_company URN instead of company: prefix").

Supported Platforms

• LinkedIn (Primary): Company pages, employee search, post monitoring, job listings, growth tracking
• Y Combinator: Startup competitor research, funding data, batch analysis
• Twitter/X: Social presence monitoring, content strategy, engagement analysis
• Reddit: Community sentiment, product discussions, competitor mentions
• Instagram: Brand presence, visual content strategy, influencer partnerships
• YouTube: Video content, channel growth, community engagement
• Web Scraping: Company websites, press releases, blog content
• SEC: Public company filings for competitors

Quick Start

Step 1: Identify Competitors

Choose your competitor identification method:

Step 2: Gather Competitive Intelligence

Execute MCP tools to collect competitor data:

Company Profile Analysis

execute("linkedin", "company", "company", {"company": "competitor-name"})
→ Returns: Description, size, location, website, specialties, URN

Employee Intelligence

execute("linkedin", "search", "search_users", {
  "company_keywords": "Competitor Inc",
  "title": "VP OR Director OR Head",
  "count": 50
})
→ Returns: Key employees, org structure insights
→ Use get_page(cache_key, 10, 50) to load more results

Hiring Velocity Analysis

execute("linkedin", "company", "company_employee_stats", {
  "urn": {"type": "company", "value": "<company_id>"}
})
→ Returns: Growth metrics, department distribution
→ Use query_cache(cache_key, sort_by=[{"field": "count", "order": "desc"}]) to rank departments

Content Strategy

execute("linkedin", "company", "company_posts", {
  "urn": {"type": "company", "value": "<company_id>"},
  "count": 20
})
→ Returns: Recent posts, engagement, messaging themes
→ Use query_cache(cache_key, aggregate=[{"field": "reactions", "function": "avg"}]) for engagement stats

Step 3: Process and Analyze

Analyze gathered data for:

• Growth signals: Hiring velocity, funding, expansion
• Strategic priorities: Department hiring, job postings, content themes
• Market positioning: Messaging, target audience, value props
• Competitive threats: New products, partnerships, key hires

Use query_cache() to filter and aggregate without re-fetching:

query_cache(cache_key, conditions=[{"field": "department", "operator": "contains", "value": "Engineering"}])

Step 4: Format Output

Chat Summary: Competitive insights with key findings CSV Export: export_data(cache_key, "csv") → Competitor comparison matrix JSON Export: export_data(cache_key, "json") → Complete data for tracking over time

Common Workflows

Workflow 1: Comprehensive Competitor Profile

Scenario: Deep dive on a specific competitor

Steps:

1. Company Overview

execute("linkedin", "company", "company", {"company": "competitor"})
→ Size, industry, description, website, founding year
→ Save the URN (convert fsd_company to company: prefix for sub-endpoints)

2. Leadership Team

execute("linkedin", "search", "search_users", {
  "company_keywords": "Competitor Inc",
  "title": "C-level OR VP OR SVP OR President",
  "count": 50
})
→ C-suite and VP-level executives
→ Use get_page(cache_key, 10, 50) for more results

3. Organizational Structure

execute("linkedin", "company", "company_employee_stats", {
  "urn": {"type": "company", "value": "<company_id>"}
})
→ Total employees, growth rate, department breakdown

For each department:
  execute("linkedin", "search", "search_users", {
    "company_keywords": "Competitor Inc",
    "title": "<department_title>",
    "count": 50
  })
→ Team sizes, key roles

4. Hiring Intelligence

execute("linkedin", "search", "search_jobs", {"keywords": "Competitor Inc", "count": 50})
→ Open positions, hiring priorities, expansion areas
→ Use query_cache(cache_key, group_by="location") to see geographic expansion

5. Content Strategy

execute("linkedin", "company", "company_posts", {
  "urn": {"type": "company", "value": "<company_id>"},
  "count": 50
})
→ Posting frequency, themes, engagement levels

execute("twitter", "user", "user", {"user": "competitor"})
execute("twitter", "user", "user_posts", {"user": "competitor", "count": 50})
→ Social media presence and strategy

6. Product/Market Intelligence

execute("webparser", "parse", "parse", {"url": "https://competitor.com"})
→ Positioning, messaging, product offerings

execute("webparser", "parse", "parse", {"url": "https://competitor.com/blog"})
→ Content topics, thought leadership

execute("reddit", "search", "search_posts", {"query": "Competitor Inc", "count": 20})
→ Customer sentiment, product feedback

Expected Output:

• Complete company profile
• Leadership team roster (10-20 executives)
• Hiring velocity and priorities
• Content strategy analysis
• Product positioning insights
• Customer sentiment summary
• Use export_data(cache_key, "csv") to create downloadable competitor report

Workflow 2: Competitive Landscape Mapping

Scenario: Map all competitors in your space

Steps:

1. Identify Competitors

execute("linkedin", "search", "search_companies", {
  "keywords": "<your industry keywords>",
  "industry": "<industry>",
  "employee_count": ["51-200", "201-500", "501-1000"],
  "count": 50
})

2. Filter and Prioritize

For each company:
  execute("linkedin", "company", "company", {"company": "<alias>"})
  → Review description for relevance
  → Check employee count and growth
  → Verify competitive overlap

3. Categorize Competitors

Direct: Same products, same market
Indirect: Similar products, different market
Potential: Adjacent space, could expand

4. Size and Growth Metrics

For each competitor:
  execute("linkedin", "company", "company_employee_stats", {
    "urn": {"type": "company", "value": "<company_id>"}
  })
  → Employee count, growth rate
  → Department distribution
  → Use query_cache() to compare across competitors

5. Positioning Analysis

For each competitor:
  execute("linkedin", "company", "company_posts", {
    "urn": {"type": "company", "value": "<company_id>"},
    "count": 10
  })
  → Key messaging themes

  execute("webparser", "parse", "parse", {"url": "<website>/about"})
  → Value proposition, target market

6. Funding and Traction (for startups)

execute("yc", "search", "search_companies", {"query": "<industry>", "count": 50})
→ YC competitors with funding data
→ Use query_cache(cache_key, sort_by=[{"field": "team_size", "order": "desc"}]) to rank by size

For each YC company:
  execute("yc", "company", "get", {"slug": "<company_slug>"})
  → Batch, team size, description

Expected Output:

• 20-50 competitors identified
• Categorized by competitive threat level
• Size and growth metrics for each
• Positioning and messaging summaries
• Competitive landscape map
• Use export_data(cache_key, "csv") for the full comparison matrix

Workflow 3: Hiring Velocity Tracking

Scenario: Monitor competitor hiring to identify growth areas

Steps:

1. Baseline Employee Count

execute("linkedin", "company", "company_employee_stats", {
  "urn": {"type": "company", "value": "<company_id>"}
})
→ Current total employees
→ Department distribution

2. Track Open Positions

execute("linkedin", "search", "search_jobs", {"keywords": "Competitor Inc", "count": 100})
→ All open positions
→ Use query_cache(cache_key, group_by="location") to group by office

Group by department:
- Engineering roles
- Sales roles
- Marketing roles
- Operations roles

3. Analyze Recent Hires

execute("linkedin", "search", "search_users", {
  "company_keywords": "Competitor Inc",
  "count": 100
})
→ Get all employees
→ Use get_page(cache_key, 10, 100) to paginate through full list

Filter for recent joins:
execute("linkedin", "user", "user_experience", {
  "urn": {"type": "fsd_profile", "value": "<profile_id>"},
  "count": 5
})
→ Start date at current company
→ Identify hires from last 3-6 months

4. Track Key Departures

For former employees:
execute("linkedin", "search", "search_users", {"keywords": "Competitor Inc", "count": 50})
→ Filter profiles showing "Former" or past employment

Identify:
- Leadership departures
- Team exodus (multiple from same department)
- Moves to other competitors

5. Competitive Recruiting Analysis

Identify where competitors hire from:
- For each new hire: get previous companies
- Track talent pipelines
- Identify poaching patterns
→ Use export_data(cache_key, "csv") to build a hiring tracker spreadsheet

Expected Output:

• Hiring velocity (hires per month/quarter)
• Department growth priorities
• Key hires and their backgrounds
• Leadership changes
• Talent pipeline insights

Workflow 4: Content Strategy Benchmarking

Scenario: Analyze competitor content across platforms

Steps:

1. LinkedIn Content

execute("linkedin", "company", "company_posts", {
  "urn": {"type": "company", "value": "<company_id>"},
  "count": 50
})
→ Use query_cache(cache_key, aggregate=[{"field": "comment_count", "function": "avg"}]) for engagement stats

Analyze:
- Posting frequency (posts/week)
- Content types (articles, videos, polls)
- Engagement rates (likes, comments, shares)
- Topics and themes
- Employee advocacy (shares/comments from team)

2. Twitter/X Content

execute("twitter", "user", "user", {"user": "competitor"})
execute("twitter", "user", "user_posts", {"user": "competitor", "count": 100})

Analyze:
- Tweet frequency
- Engagement metrics
- Content themes
- Use of threads/media
- Response rates

3. YouTube Content

execute("youtube", "channel", "channel_videos", {"channel": "competitor", "count": 30})

For each video:
  execute("youtube", "video", "video", {"video": "<video_id>"})

Analyze:
- Upload frequency
- View counts
- Engagement (likes, comments)
- Content types (demos, webinars, customer stories)
- Video length and production quality
→ Use query_cache(cache_key, sort_by=[{"field": "view_count", "order": "desc"}]) to find top videos

4. Instagram Content (if B2C)

execute("instagram", "user", "user", {"user": "competitor"})
execute("instagram", "user", "user_posts", {"user": "competitor", "count": 50})

Analyze:
- Post frequency
- Visual style/branding
- Engagement rates
- Use of Reels vs. static posts
- Influencer partnerships

5. Blog/Website Content

execute("webparser", "parse", "parse", {"url": "https://competitor.com/blog"})
execute("webparser", "sitemap", "sitemap", {"url": "https://competitor.com"})
→ Find all blog posts

Analyze:
- Publishing frequency
- Content topics
- SEO keywords
- Thought leadership positioning

6. Community Sentiment

execute("reddit", "search", "search_posts", {"query": "Competitor Inc", "count": 50})
execute("reddit", "search", "search_posts", {"query": "competitor product name", "count": 50})

Analyze:
- Customer feedback
- Common complaints
- Product strengths
- Feature requests
→ Use query_cache(cache_key, sort_by=[{"field": "comment_count", "order": "desc"}]) to find most-discussed threads

Expected Output:

• Cross-platform content strategy matrix
• Engagement benchmarks
• Content themes and messaging
• Platform prioritization insights
• Community sentiment summary
• Use export_data(cache_key, "csv") for cross-platform content comparison

MCP Tools Reference (v2)

LinkedIn Company Intelligence

Company Profile — execute("linkedin", "company", "company", {"company": "..."})

• Get detailed company profile
• Returns: Description, website, size, industry, specialties, URN

Employee Stats — execute("linkedin", "company", "company_employee_stats", {"urn": {"type": "company", "value": "..."}})

• Get employee statistics and growth
• Returns: Total employees, growth metrics, department distribution
• Note: URN must use company: prefix (not fsd_company). Convert: urn:li:fsd_company:1441 → company:1441

Company Posts — execute("linkedin", "company", "company_posts", {"urn": {"type": "company", "value": "..."}, "count": N})

• Get recent company posts
• Returns: Posts with engagement metrics, content, timestamps

LinkedIn People Intelligence

Search Users — execute("linkedin", "search", "search_users", {"company_keywords": "...", "title": "...", "count": N})

• Find employees at competitor companies
• Filter by title, department, location
• Returns: Employee profiles with titles and URLs

User Profile — execute("linkedin", "user", "user", {"user": "..."})

• Get detailed employee profile
• Returns: Work history, education, skills

User Experience — execute("linkedin", "user", "user_experience", {"urn": {"type": "fsd_profile", "value": "..."}, "count": N})

• Get detailed work history
• Returns: All positions with dates and descriptions

LinkedIn Jobs

Search Jobs — execute("linkedin", "search", "search_jobs", {"keywords": "...", "count": N})

• Search job listings by keywords, location, and filters
• Returns: Open positions with company, location, work type

Y Combinator Intelligence

Search Companies — execute("yc", "search", "search_companies", {"query": "...", "count": N})

• Search YC companies by industry, batch, filters
• Returns: Company list with batch, team size, status

Company Details — execute("yc", "company", "get", {"slug": "..."})

• Get detailed YC company profile
• Returns: Description, founders, batch, status, links

Search Founders — execute("yc", "search", "search_founders", {"query": "...", "count": N})

• Search for founders by criteria
• Returns: Founder profiles with company associations

Social Media Monitoring

Twitter/X:

• execute("twitter", "search", "search_posts", {"query": "...", "count": N}) — Find competitor mentions
• execute("twitter", "user", "user", {"user": "..."}) — Get competitor profile
• execute("twitter", "user", "user_posts", {"user": "...", "count": N}) — Get recent tweets

Instagram:

• execute("instagram", "search", "search_posts", {"query": "...", "count": N}) — Find hashtag/keyword mentions
• execute("instagram", "user", "user", {"user": "..."}) — Get profile stats
• execute("instagram", "user", "user_posts", {"user": "...", "count": N}) — Get recent posts

Reddit:

• execute("reddit", "search", "search_posts", {"query": "...", "count": N}) — Find discussions about competitors
• execute("reddit", "posts", "posts", {"post_url": "..."}) — Get post details and sentiment

YouTube:

• execute("youtube", "search", "search_videos", {"query": "...", "count": N}) — Find competitor videos
• execute("youtube", "channel", "channel_videos", {"channel": "...", "count": N}) — Get all channel videos
• execute("youtube", "video", "video", {"video": "..."}) — Get video details and metrics

Web Intelligence

Parse Webpage — execute("webparser", "parse", "parse", {"url": "..."})

• Extract content from competitor websites
• Returns: Text content, links, contacts

Sitemap — execute("webparser", "sitemap", "sitemap", {"url": "..."})

• Get all pages on competitor site
• Returns: URL list for comprehensive analysis

Web Search — execute("duckduckgo", "search", "search", {"query": "..."})

• Search for competitor mentions across the web
• Returns: Search results with URLs and descriptions

Data Analysis Tools (use with any cache_key from execute)

Pagination — get_page(cache_key, offset, limit)

• Load more results beyond first page when next_offset is returned

Filter/Aggregate — query_cache(cache_key, conditions, sort_by, aggregate, group_by)

• Filter, sort, aggregate cached data without new API calls
• Example: query_cache(cache_key, sort_by=[{"field": "employee_count", "order": "desc"}])

Export — export_data(cache_key, format)

• Export to "csv", "json", or "jsonl"
• Returns downloadable URL

Output Formats

Chat Summary

Provides competitive intelligence highlights:

• Key findings and insights
• Competitive threats identified
• Growth signals and strategic moves
• Recommended actions
• Top 3-5 competitors to watch

CSV Export

Use export_data(cache_key, "csv") for competitor comparison matrix with:

• Company name, size, location
• Employee count and growth rate
• Posting frequency and engagement
• Key differentiators
• Competitive threat score

JSON Export

Use export_data(cache_key, "json") for complete competitive data for:

• Time-series tracking
• Dashboard visualization
• Automated monitoring
• Integration with BI tools

Advanced Features

Competitive Intelligence Dashboard

Track competitors over time by storing data and comparing:

Monthly Snapshot:

{
  "date": "2026-01-29",
  "competitors": [
    {
      "name": "Competitor A",
      "employees": 350,
      "monthly_growth": 8,
      "open_positions": 25,
      "linkedin_posts": 12,
      "twitter_followers": 5400,
      "funding_stage": "Series B"
    }
  ]
}

Trend Analysis:

• Employee growth over 6 months
• Content output changes
• Positioning shifts
• Leadership changes

SWOT Analysis Framework

Strengths (from LinkedIn, website, reviews):

• Team expertise (LinkedIn profiles)
• Product features (website, Reddit feedback)
• Market position (company size, growth)
• Brand recognition (social followers, engagement)

Weaknesses (from reviews, job postings, employee turnover):

• Customer complaints (Reddit, review sites)
• Hiring challenges (multiple re-postings)
• Employee turnover (LinkedIn departures)
• Product gaps (feature requests in forums)

Opportunities (from market analysis):

• Underserved segments (job posting patterns)
• Geographic expansion (new office locations)
• Product expansion (new roles, content themes)

Threats (from competitive monitoring):

• New entrants (YC batch analysis)
• Competitive hiring (talent poaching)
• Product launches (company posts, blogs)
• Pricing changes (website updates)

Win/Loss Analysis

Track deals against specific competitors:

Data Points to Collect:

• Competitor encountered (company name)
• Deal stage (lost/won)
• Key differentiators discussed
• Pricing comparison
• Feature comparison
• Decision factors

Intelligence Gathering:

For each competitor in win/loss:
1. execute("linkedin", "company", "company", {"company": "..."}) → Current positioning
2. execute("webparser", "parse", "parse", {"url": "<website>/pricing"}) → Pricing strategy
3. execute("webparser", "parse", "parse", {"url": "<website>/features"}) → Feature set
4. execute("reddit", "search", "search_posts", {"query": "competitor", "count": 20}) → Customer feedback
5. execute("linkedin", "company", "company_posts", {"urn": {"type": "company", "value": "..."}, "count": 10}) → Recent messaging

Analysis:

• Win rate by competitor
• Common objections
• Competitive advantages/disadvantages
• Pricing positioning
• Feature gaps

Recommendations

For Local/Retail Competitors: Focus on:

• LinkedIn company presence
• Instagram brand content
• Website location pages
• Reddit community discussions

For Tech/SaaS Competitors: Excellent coverage through:

• LinkedIn (primary intelligence)
• Y Combinator (for startups)
• Twitter (tech community presence)
• Product Hunt mentions

For Enterprise Competitors:

• LinkedIn extremely comprehensive
• SEC filings for public companies
• Professional social presence
• Limited need for consumer platforms

Reference Documentation

• ANALYSIS_PATTERNS.md - Competitive analysis frameworks, SWOT templates, and intelligence gathering patterns

Troubleshooting

Issue: Competitor Not Found on LinkedIn

Solution:

• Try company name variations
• Search for employees and extract company
• Check if using DBA vs. legal name
• Try website domain search
• Error 412 means not found — check the llm_hint in the response for guidance

Issue: Limited Employee Data

Solution:

• Employees may have privacy settings
• Try searching by title without company filter
• Focus on public leadership team
• Use website team pages as alternative

Issue: No Recent Company Posts

Solution:

• Company may not be active on LinkedIn
• Check Twitter/Instagram instead
• Use website blog for content analysis
• Focus on employee posts mentioning company

Issue: URN Format Errors (422)

Solution:

• Company sub-endpoints require company: prefix, NOT fsd_company
• Convert: urn:li:fsd_company:1441 → use {"type": "company", "value": "1441"}
• User sub-endpoints require fsd_profile URN from /linkedin/user response
• Always get URNs from the parent endpoint response first

Ready to analyze competitors? Ask Claude to help you research competitors, track hiring patterns, or benchmark competitive positioning using this skill!