OpenAI’s Dev Day revealed plans to turn ChatGPT into a platform for apps. The chatbot will suggest apps during conversations when it recognizes a need. Users can connect and use these apps directly within ChatGPT.
The plugin architecture now supports extensions, allowing developers to build interactive panels. These panels let users work with apps inside ChatGPT, replacing traditional web or native apps.
Developers can create AI-native versions of their apps through ChatGPT, making discovery easier. Users can sign in with ChatGPT and bring their AI allowances to third-party apps.
OpenAI also introduced a new enterprise app marketplace. Over 30 partners, including Adobe and Salesforce, now offer their apps. Customers can apply their OpenAI usage commitments toward these apps.
The company is also developing autonomous AI agents called Dots. Each Dot has its own cloud computer and browser, and can connect to over 4,000 apps. These agents can act proactively to help users with tasks.
This approach offers a new way for app makers to reach users outside traditional app stores. Users can subscribe to services and let AI agents handle tasks, without needing separate app downloads.
Why it matters
This system enhances how models and agents discover and use apps, improving speed and reducing costs.
What to do
Developers should consider building AI-native app versions for ChatGPT. Users can explore new app discovery features within ChatGPT.
Source: https://techcrunch.com/2026/09/29/openais-latest-features-take-direct-aim-at-the-app-store-model/