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OpenAI adds visual ads to ChatGPT image generation - OpenSmartRoute
OpenAI adds visual ads to ChatGPT image generation
OpenAI is testing sponsored product images in ChatGPT starting this month.
Key points
Visual ads will appear when users generate images with ChatGPT.
The US launch begins later this month for an initial group of advertisers.
Ads do not show if a user has a Plus, Pro, or Enterprise plan.
OpenAI states ads will not influence the answers ChatGPT provides.
Why it matters: Users who run models must watch how visual context affects image generation quality and safety.
By OpenSmartRoute editorial · written through the router by writer-small
From The Verge AI - “OpenAI is sticking more ads in ChatGPT”
The visual ad format in ChatGPT. Image: The Verge AI (original)
OpenAI is testing sponsored product images in ChatGPT starting this month. These ads will show up on your screen when you generate images. The company plans to run these tests in the United States later this month. A news writer covering tech reported this announcement on Monday. OpenAI has not yet released a full technical specification for the system.
The visual ads will initially appear only during image generation sessions. They are designed to look like sponsored content rather than part of the generated image itself. This format differs from previous text-based advertisements used in the platform. Users can still see the distinction between the ad and their creative output.
OpenAI first introduced text ads to ChatGPT back in February. Those earlier ads displayed a company name, logo, and a link to its product. They appeared in a dedicated "sponsored" section beneath your chat history. The new visual format will follow a similar separation rule. It will not mix the advertisement pixels with the generated artwork pixels.
The system is designed so that ads do not influence the answers ChatGPT provides. This ensures the AI does not try to steer your image creation based on sponsorship. OpenAI states this neutrality is a core part of their advertising policy. Users who want pure creative results will find them in the new format.
Ads won't appear if you subscribe to ChatGPT's Plus, Pro, or Enterprise plans. These paid subscribers get access to features that exclude promotional content. The free tier remains open to these visual advertisements for now. OpenAI is likely testing the feature primarily with users on lower tiers.
OpenAI notes it has guardrails in place to determine when a conversation is "appropriate" for ads. These guardrails act as filters to decide if an ad should show up. The goal is to keep them out of emotionally vulnerable, sensitive, or otherwise unsuitable contexts. For example, the system might skip ads during serious discussions about health or grief.
The company says it is testing visual ads with an initial group of advertisers. These are likely a small number of brands chosen for the trial phase. OpenAI plans to try out new formats in the future once they learn more data. They will expand the program based on user feedback and technical performance.
OpenAI will add invisible watermarks to ChatGPT and Codex text in the European Union starting this month. The company also released a technical report on its method called textGrain.
OpenAI plans to dump hundreds of AI-solved math problems on GitHub without publishing papers. Mathematicians want formal verification and proper credit before accepting the results.
Follow topics and authors from this story to see more like this in your personalized homepage feed. You can subscribe to email updates if you want regular news about AI changes. The article was published by The Verge on October 5, 2026. This date marks the current timeframe for these testing phases.
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Hyundai CEO says only a 'level playing field' can minimize damage from China. This insight comes from someone who understands global market forces well. OpenAI is adding text watermarking in ChatGPT and Codex as part of their strategy. They aim to lead the industry in ethical practices.
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