Muse is an AI app that gained rapid popularity after its launch in September. It surpassed 2.5 million downloads in the first week and now has over 3.4 million downloads. The app is available only in the U.S. and Canada.
Meta promoted Muse heavily at its recent developer conference. They announced new features like video chat with a Muse avatar, Mac support, and smart glasses plans. Meta also promoted the app across Facebook, Instagram, and other social networks.
Meta started advertising Muse with house ads on September 9, a day after launch. Within 10 days, Muse received most of Meta’s house advertising. It also appeared on mobile ad networks like Reddit, TikTok, and YouTube.
By September 22, Muse ranked among the top 10 brands for ad spending. Its growth is partly organic but boosted by Meta’s marketing efforts. The app’s daily active users increased 27% after the conference.
Compared to other AI apps, Muse’s early growth was faster. It reached the top of app store charts quickly and maintained its position. This shows the power of cross-platform promotion and feature updates.
Developers and managers can learn from Muse’s marketing and feature strategy to grow their own AI apps faster and more efficiently.
Source: https://techcrunch.com/2026/09/25/meta-is-putting-its-muscle-behind-muse-as-the-ai-app-takes-off/
